Why The Joint Chiropractic Franchise Is at the Forefront of a Booming Industry
The largest chiropractic franchise is rapidly growing as millions look for alternatives to dangerous prescription drugs to treat pain
With over 350 locations across the United States, The Joint is leading the way in making chiropractic care an essential and affordable part of health and wellness for the millions of people seeking relief from back, neck and joint pain without the use of prescription drugs.
The American opioid epidemic, which continues to devastate communities around the country, has been one of the biggest points of discussion during this election cycle. In 2016, American Society of Addiction Medicine reports that fatal overdoses from opioids reached nearly 50,000 in 2014, and heroin use, as a result of being cheaper than prescription drugs on the street, has skyrocketed. The reason for the abuse of prescription drugs is simple from the outset: Americans dealing with neck and back pain are on the rise, and the costs are staggering.
The Global Burden of Disease Study reports that lower back pain is the leading cause of disability, and the last time The American Academy of Orthopedic Surgeons measured patient visits for back pain in 2012, they found that 52.4 million more people visited their doctor for back pain than in 2004*. According to NPR, those suffering from back pain account for the largest portion collecting a government disability check — a number that is likely to rise as our lifestyles become more sedentary and less active, coinciding with record obesity levels and an aging baby boomer population. In addition to sidelining millions of workers to disability, neck and back pain is also costing people millions. Forbes reports that diagnosing, treating and managing neck and back pain has reached $85 million annually. With so many in pain, it is no wonder that chiropractic care has finally arrived in the mainstream.
“The field of chiropractic care is becoming significantly more important as more and more people are becoming concerned with finding alternative methods to manage their overall health and wellness,” says Peter Holt, CEO of the Joint. “People’s perception of chiropractic care is dramatically changing due to several factors: our nation’s problems with obesity and the medical emergency that is the abuse of pain medication, which has never been higher than it is now. As 87% of people will experience back pain at some point in their lives, chiropractic care is a natural and effective way to treat that pain without the use of prescription medication.”
The nation’s fastest growing chiropractic franchise is making a difference
U.S. News & World Report recently published an article titled, “Lessen the Pain of HealthCare Costs,” which makes a compelling case for the use of chiropractors over prescription drugs.
“Americans spend $300 billion annually on pain treatment. Much of this is on treatment for back and neck pain, which two-thirds of us have sought at some point. Fortunately, we have more and better options than ever, and the American College of Physicians considers chiropractic treatment and physical therapy to be effective,” the article states.
“Physicians are more likely to prescribe invasive treatments (e.g., surgery and medication) than chiropractors and physical therapists. It is not always clear that these more invasive (and much more expensive) treatments are necessary, and the risks of the procedures may sometimes outweigh the intended benefits,” the article continues.
The Joint was founded in 1999 by a Doctor of Chiropractic with the mission to improve the quality of life through routine and affordable chiropractic care. By making routine chiropractic care more accessible, affordable and customer-friendly, The Joint has transformed the way chiropractic care is delivered in the United States.
“The public is really coming around to the idea of chiropractic care as an alternative to the prescription medication epidemic,” says LS Carper, owner of six chiropractic franchise locations in South Carolina and Georgia. “When you think about the fact that all 32 NFL teams have chiropractors on staff, that really tells you something. I just believe so passionately in the ability for holistic care to heal and help. Once you look at the science, you can see the power. Millennials are really leading this shift in so many ways. They don’t have the misconceived hangups that older generations have in regards to chiropractors. They are able to see that the traditional healthcare model isn’t working and they are right to seek other options.”
A best-bet investment for chiropractors and savvy entrepreneurs alike
With a small footprint, limited overhead and staff consisting of three to four employees, The Joint is easy to operate and boasts a proven business model that is unique in the $3 trillion healthcare industry. Our membership model eliminates the need for insurance while providing our franchise owners with a recurring revenue stream that helps to maximize profitability and potentially quicken the return on investment. Our model works for chiropractors seeking to own a business that avoids the nightmare of insurance billing, and it works equally well for business investors who see the need for more accessible chiropractic care.
“The true success of The Joint is that we are making chiropractic care available to millions of Americans who never would have considered visiting a chiropractor before,” says Peter Holt, CEO with The Joint. “There are so many people suffering from neck and back pain as a result of our sedentary lifestyles, our diets, our workout regimens and our age. Our franchise owners become meaningful members of their communities because we’re right next door to the supermarkets, the coffee shops like Starbucks and restaurants like Chipotle. We’re accessible, affordable and we can treat our customers in a matter of minutes — sending them on their way to meet their friends or do their grocery shopping.”
Ready to bring The Joint to your community?
The Joint is a low-cost investment opportunity with potential for high returns. The total investment estimate to begin operating a new chiropractic franchise ranges from $216,200 to $331,700. Because our build-out costs are substantially lower than other brands in the healthcare segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900.