Why The Joint Is an Attractive Business Model

Membership-based chiropractic franchise is a best bet for chiropractors and non-chiropractors

In less than a decade, The Joint has grown from a small number of clinics to over 350 locations across the United States. The reason? The Joint is a low-cost investment opportunity that is easy to scale, easy to run and meets a rapidly growing need in the market by offering affordable and convenient access to chiropractic care.

The Joint is disrupting the traditional chiropractic industry. As the first publicly-traded membership-based chiropractic franchise, The Joint is a vastly different business model than the hard-to-find chiropractic clinics of yore. The Joint places its clinics in highly visible retail settings next to local coffee shops and supermarkets. There are no appointments, no insurance and no waiting to see a doctor. The Joint is also far more affordable than traditional chiropractic clinics; the average visit to The Joint costs nearly half as much as the insurance co-pay of a traditional chiropractic visit.

The Joint is unique in the chiropractic industry because of our gym-like membership model, which provides our franchise owners with a recurring revenue stream and our members with an affordable plan to manage their health and wellness. The Joint also offers multiple-visit bundles, encourages walk-in appointments and is open on nights and weekends, giving our doctors the potential to treat far more customers than a traditional chiropractic clinic could ever imagine.

“The true success of The Joint is that we are making chiropractic care available to millions of Americans who never would have considered visiting a chiropractor before,” says Peter Holt, CEO with The Joint. “There are so many people suffering from neck and back pain as a result of our sedentary lifestyles, our diets, our workout regimens and our age. Our franchise owners become meaningful members of their communities because we’re right next door to the supermarkets, the coffee shops like Starbucks and restaurants like Chipotle. We’re accessible, affordable and we can treat our customers in a matter of minutes — sending them on their way to meet their friends or do their grocery shopping.”

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Proven business model makes The Joint a great investment

With a small footprint, limited overhead and staff consisting of three to four employees, The Joint is easy to operate and boasts a proven business model that is unique in the $3 trillion healthcare industry. Our membership model eliminates the need for insurance while providing our franchise owners with a recurring revenue stream that helps to maximize profitability and potentially quicken the return on investment. Our model works for chiropractors seeking to own a business that avoids the nightmare of insurance billing, and it works equally well for business investors who see the need for more accessible chiropractic care.

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The Joint franchise has been so successful that Entrepreneur named us the “Best of the Best” franchise in the health services segment for 2016. We’re not new to praise; the same publication has included us in their prestigious “Franchise 500” list each year since 2012,  Inc. named us to their annual list of fastest-growing franchise systems and Franchise Times recently recognized our franchise in the top 10 of their Fast and Serious list.

“The Joint is attracting both licensed chiropractors and entrepreneurs who are passionate about chiropractic care,” says Donna Smith, Vice President of Marketing with The Joint. “Their reasons for franchising with us are very much the same: chiropractors with existing clinics want a business that is simple and clean, while allowing them to focus on their love of providing quality care to their patients. Those without chiropractic experience are attracted to our business model because it is clean and easy-to-run. Both investor types are equally successful because we provide our franchise owners with all of the tools necessary to help make a chiropractic franchise thrive. You can come from any background and be successful with The Joint. The business model works.”

The Joint is rapidly expanding across the country

With the total investment estimate to begin operations on a new chiropractic franchise ranging from $216,200 to $331,700, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the healthcare segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900, and the franchise fee for multiple units may be discounted if certain conditions are met.

“We’re on a path to grow from 350+ clinics to over 1,700 locations across the country in the coming years,” Holt says. “As our business model continues to thrive in multiple markets, The Joint is actively seeking savvy entrepreneurs, investor groups and chiropractors to get in on the ground floor of the brightest brand in a booming industry. The time to franchise with The Joint is now.”

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