What Is The Joint Chiropractic Franchise?

Chiropractic care is an untapped market in most communities

The Joint Chiropractic franchise is ushering in a new era of mainstream credibility to the $14 billion dollar chiropractic industry*. Founded in 1999 with a mission to improve the quality of life through routine and affordable chiropractic care, The Joint has grown to over 370 clinics across 30 states in 2016. By opting out of the tedious and frustrating insurance industry, the nation’s fastest-growing chiropractic franchise has successfully introduced the benefits of chiropractic care to the 21st century consumer, who desires fast, affordable and quality care on their own terms.

Success has been swift

In an age where the cost of treating back and neck pain results in $85 billion per year, according to Forbes**, it is fitting that The Joint went from completing 2 million visits to over 4 million in the span of a single year. The opportunity for growth is picking up momentum as The Joint plans to open more than 1,700 locations across the country.

 

“We have seen phenomenal growth in recent years because of our ability to target so much more of the population than a traditional chiropractic clinic,” says Peter Holt, President & CEO of The Joint. “Our customers love us because we’re affordable, convenient and efficient without sacrificing the level of care they expect. Because of this, we are able to reach people who would never have gone to a traditional chiropractic clinic. A significant amount of the population is suffering from neck and back pain, and as more people seek alternatives to traditional medical care and prescription drugs, they are finding that The Joint is their ally in health and wellness.”

What makes The Joint different?

The Joint is radically different from a traditional chiropractic clinic. There are no appointments, no insurance co-pays and no hard-to-find locations tucked away in places that consumers never visit. The Joint clinics are easily found in busy shopping centers and exist side-by-side with coffee shops, supermarkets, hair salons and restaurants. Customers can sign up for gym-style memberships that vary in both price and frequency of visits, depending on their pain and budgets, or they can walk right in and be treated in a matter of minutes. The Joint is also open evenings and weekends, allowing our customers to visit us on their way home from work or before a night out with their families.

The Joint makes chiropractic care affordable

Our monthly memberships begin at $59 for adults and $39 for youth (prices vary across the country). The membership packages are attractive for two reasons: 1) the costs equate to roughly $15 per visit (depending on the market), which is much cheaper than the $41 average co-pay that a visit to a traditional chiropractor costs, and 2) our membership model also provides a recurring revenue stream for our franchise owners.

For those wanting a flexible relationship with The Joint, a single visit cost is less than a visit to a hair salon. Starting at $39, a customer can walk in and be treated within a matter of minutes, allowing The Joint to give more people quality care on a regular basis than a traditional chiropractic clinic could ever dream of. Franchise owners also offer bundled visits in four, six or eight packages, which significantly reduces the cost of a single visit and keeps customers coming back.

This model is equally advantageous to our franchise owners. Rather than chase after insurance payments, our franchise owners can focus on taking care of patients. Because our services are limited to basic spinal adjustments, our model requires fewer employees, while offering a strong cash flow and earnings potential. Our no-appointments policy allows greater patient access, higher patient counts and a stronger referral base. The fact that The Joint clinics are built in a retail setting and are buoyed by strong integrated marketing support helps maximize exposure and traffic for our franchise owners’ clinics.

Ready to bring The Joint Chiropractic franchise to your community?

With the total investment estimate to begin operations on a new chiropractic franchise ranging from $211,400 to $339,900, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the healthcare segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900.

*”Chiropractors in the US: Market Research Report” – IBISWorld, March 2016
**”An $85 Billion Industry Convinces Former Starbucks President To Move Into Healthcare” – Nicole Fisher, Forbes, May 2016, http://www.forbes.com/sites/nicolefisher/2016/05/06/an-85-billion-industry-convinces-starbucks-president-to-move-into-health-care/#1c3033745087

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