The Joint Franchise Makes Chiropractic Care More Accessible than Ever Before
The fastest-growing chiropractic franchise is revolutionizing the industry by making chiropractic care affordable and consumer-friendly
Do you remember how it could be finding your chiropractor’s office? Before The Joint franchise existed, people had to take time from family or work to spend time driving around office complexes looking for the small sign that would point them to their doctor.
When it entered the market in 1999, The Joint changed everything. By placing our clinics in retail settings, next to busy supermarkets, coffee shops and family restaurants, The Joint continually seeks to change the way chiropractic is delivered: no appointments, no insurance, no hassle. Our gym-like membership model did away with the need for the insurance, which not only frees our doctors up to concentrate on helping people but it also completely reduces the costs of care for our customers.
Our efforts pay off. The Joint has quickly become the fastest-growing chiropractic franchise in the nation, with over 350 clinics open, and more in development. Our most recent Franchise Disclosure Document (FDD) reveals just how much more successful The Joint is at bringing new customers into the fold of chiropractic care. Our average weekly visit count grew close to 260 in 2016, and new customer visits were up in double digits. The Joint reported weekly patient visits was 152% higher than individually owned clinics. The secret to our success isn’t a secret: The Joint is affordable, quick and enjoyable for customers:
“I’ve been a patient at The Joint for years now, and know that my own life/health have been made better by the weekly visits I can afford, with no insurance involved,” writes Tom Kaiser in an article published by Franchise Times, entitled, “Diving Deeper in Medical Franchising.” “If I was receiving such frequent chiropractic care in the traditional system, I would be spending drastically more money—so much so that I wouldn’t do it. That would have immediate, negative consequences on my everyday happiness and wellbeing.”
There are millions of people like Tom who need affordable access to chiropractic care. The Good Body reports that “lower back pain is on the rise,” with 8 out of 10 Americans expected to experience lower back pain in their lifetimes. The Global Burden of Disease found that lower back pain is the second-most common reason for pain in adults (lower back pain didn’t even make the list in 1990), and the continued growth of The Joint is a sign that Americans are waking up to its benefits. NPR reports that spinal adjustments can “relax the muscles, joints, and tendons so people can be relieved of their low back pain sooner, rather than later.”
For Franchise owners, the benefits of a business model that caters to consumers are obvious. Our most recent FDD reports double-digit growth in annual gross sales across our entire franchise network. The 253 franchise clinics open in 2016 experienced a nearly 28% growth in average gross sales from 2015, bringing this year’s number to $320,765. In comparison to average gross sales reported by independently operated, traditional clinics, The Joint reported average gross sales totaling nearly $60,000 more.
“I love being in the wellness space,” says Jeff McGinty, a multi-unit franchisee with The Joint in Atlanta, Georgia. “I love waking up and wondering how many lives we’re going to change today. It’s not a question of if we’re going to change lives – it’s a question of how many.”
The Joint is a low-cost investment opportunity with high potential returns
The Joint was named to Entrepreneur magazine’s prestigious annual Franchise 500 list of the top franchise systems to invest in for 2017. It’s easy to see why, as Entrepreneur notes that The Joint grew by a phenomenal 40 franchise locations from 2015 to 2016, continuing a growth spurt that hasn’t slowed since The Joint began franchising in 2006.
With the total financial estimate to begin operations on a new chiropractic franchise ranging from $216,200 to $331,700, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the healthcare segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900.