What Is The Joint Chiropractic Franchise?
The fastest growing chiropractic franchise is disrupting an $18 billion dollar industry
The Joint Chiropractic is changing the way chiropractic care is delivered in this country. Founded in 1999, The Joint Chiropractic sought to revolutionize access to chiropractic care by making it more accessible and affordable than ever before.
By placing our clinics in highly visible retail settings, next to popular coffee shops and restaurants, and by offering a gym-like membership that does away with the need for both insurance and appointments, The Joint Chiropractic allows patients to come in and get treated in a matter of minutes.
Now the largest chiropractic chain in the world, with over 800 locations in 39 states, we’re only just beginning.
“The revolution of The Joint Chiropractic is not that we are changing chiropractic itself, chiropractic has been around for 127 years, our revolution is providing access to chiropractic care,” says Peter Holt, President and CEO. “Traditionally, chiropractic would be in an office setting or a medical facility. And by putting it in a retail setting and making it affordable, accessible, with no appointment necessary – we make it easy for a person to trial. And the most important thing that is going on here is it works.”
“In 2021, we treated nearly 11 million, and almost a million of those people had never seen a chiropractor before!” Holt continues. “That makes me incredibly excited, because we’re reaching people who are new to chiropractic itself, and we’re having an outsized impact on how people manage their pain.”
No stranger to back pain
The Health Policy Institute reports that back problems are among patients’ most reported complaints to their doctors, with nearly 65 million Americans experiencing a recent episode of back pain. What’s more, an estimated 16 million adults – 8% of all adults in the U.S. – experience persistent and/or chronic back pain. As a result, treatment for back issues has become the sixth most costly condition in the U.S., with health care costs and indirect costs exceeding $12 billion per year.
As Americans continue to suffer from rising levels of obesity, sedentary work, stress and poor diets, it’s estimated that 80% of the entire population will experience back pain in their lifetimes. And, increasingly, Americans are seeking out alternative, holistic methods, such as chiropractic care, which has become one of the most common and effective treatments.
“The number of patients we see quarter after quarter, year after year, are incredible to me,” says Dr. Steve Knauf, Vice President of Chiropractic and Compliance. “We were just shy of 11 million patients last year. And it comes back to this idea of genuinely caring about the people that you serve. As long as you’re hyper focused on that, and you’re able to deliver results, you’re going to see a great level of success.”
A truly disruptive chiropractic franchise
Long waits for appointments, navigating through tricky insurance companies, and tucked away in hard-to-find locations, the standards for chiropractic care historically have not been, shall we say, great. The Joint set out to fix all that. Our locations don’t require appointments and insurance co-pays. The Joint clinics are easily found in convenient locations, such as shopping centers or near busy retail districts. And, we’re open evenings and weekends to accommodate our customers’ schedules. Our outlook is simple: Why create barriers to effective, affordable chiropractic care?
Indeed, The Joint Chiropractic is incredibly affordable for patients, especially compared to other chiropractic clinics. Monthly memberships begin at $69 for adults and $39 for youths, which comes out to about $17 a visit. For perspective, the average co-pay for a visit to a traditional chiropractor starts out upwards of $40! And, customers can sign up for gym-style memberships that offer discounted rates for care. Truly, our customers can walk right in and be treated in a matter of minutes.
“We’ve seen such incredible growth because we’re providing chiropractic care at an affordable rate, and placing our clinics in convenient retail settings, near grocery stores, shopping malls – the places people travel by everyday,” says Jake Singleton, CFO of The Joint Chiropractic. “We’re a disruptive brand in the chiropractic industry. And as we continue to grow the brand and our scale, we’ll continue to approach this tipping point where it snowballs on itself and we get better consumer traction, because we just have that much more of a powerful brand.”
By keeping things simple, we’re able to grow swiftly
The Joint Chiropractic business model is as straightforward as it gets.
Our clinics offer a simple layout, with one or two doctors performing one service: spinal alignments. This means our doctors can see more patients a day than traditional chiropractic clinics, a benefit both to our franchise owners and patients. The Joint Chiropractic is a cash-model business with no appointments or insurance necessary. By treating more patients in a more efficient manner, we can not only treat more people with effective chiropractic care, but our franchise owners can also benefit from a business model with untapped growth potential.
“Our unit level economics is incredibly strong,” Singleton says. “And I think that’s a powerful indicator that we’re attracting more new clients and retaining them at record levels. You have to convert them onto our subscription model. We’re truly building the largest active member base that we can.”
Ready to bring The Joint Chiropractic franchise to your community?
The Joint Chiropractic is a low-cost investment opportunity with huge profit potentials, with the total investment estimate running as low as $215,297 to $476,997. At a time when demand for chiropractic care is through the roof, look no further than The Joint Chiropractic, the premiere chiropractic clinic in the country that has revolutionized care in the U.S.
** See our Franchise Disclosure Document for further information on these fees and investment amounts.