How Much Revenue Do Clinics Generate?
Find out how well The Joint chiropractic franchise owners do in their clinics
“How much money can I make?” This is the most common question an entrepreneur will have when looking at a new investment opportunity. You want to know if your new venture will be successful, how fast you can recoup your investment and if the brand has a business model that will allow you to scale.
The Joint recently published their latest Franchise Disclosure Document (FDD), in order to provide you with a detailed and transparent look into the financial performance of The Joint franchise clinics. The new FDD reports on the entirety of the franchise clinics that reported sales each month between January 1, 2023 through December 31, 2023 (696 total). The average gross sales for all the franchise clinics in operation in 2023 was $574,304. The top quartile clinics average $931,078. The Joint’s franchise clinics saw 308 patients on a weekly basis*.
The success of The Joint is the result of a proven business model. The Joint’s franchisees fall into two categories: chiropractors and entrepreneurs. Chiropractors choose The Joint because The Joint’s membership model does away with the need for insurance companies and because their accessible locations allow them the opportunity to not only treat more patients but to focus entirely on helping their patients heal. Entrepreneurs choose The Joint because it is an easy business to run, quick to scale up to multi-unit locations, and is an opportunity to own a business that provides a much needed and meaningful service in their communities.
“We’re extremely pleased with our franchise network’s strong financial performance reflected in this year’s FDD,” says Eric Simon, VP of Franchise Sales and Development. “The tremendous double digit year over year growth, as well as how well our franchise clinics compare to the financial performance of traditional clinics is terrific validation for how revolutionary our model is for the chiropractic industry. These numbers should be a strong encouragement for entrepreneurs who are seeking a worthy business to invest in that has both the potential for strong financial performance but also meets a need with millions of people across the nation. Our double-digit growth reflects that many people are seeking an affordable, accessible alternative to traditional chiropractic care.”
To get the full account of The Joint’s great news, consider this breakdown from Item 19 of the Franchise Disclosure Document*:
| Quartile | # of Clinics | 2023 Average Gross Sales | # of Clinics that attained or exceeded Average | % of Clinics that attained or exceeded Average |
| 1 | 174 | $931,078 | 65 | 37% |
| 2 | 174 | $623,437 | 86 | 49% |
| 3 | 174 | $453,915 | 86 | 49% |
| 4 | 174 | $288,786 | 93 | 53% |
| Total | 696 | $574,304 | 304 | 44% |
** For franchise Clinics open for the full calendar year of fiscal year 2023.
The average patient visits per week of all Operating Clinics was 308 with the median number of patients per week at 282. We break down those 696 Clinics by quartiles using the sales performance numbers from chart 19.C-1. The average patient visits per week for the fourth quartile was 158 with the median patient visits per week being 164. The average patient visits per week for the third quartile is 243 with the median patient visits per week at 241. The average patient visits per week for the second quartile is 331 with the median patient visits per week at 331. The average patient visits per week for the first quartile 499 with the median number of patients per week at 478*.
| Quartile | # of Clinics | 2023 Average Patient Visits Per Week | # of Clinics that attained or exceeded Average | % of Clinics that attained or exceeded Average |
| 1 | 174 | 499 | 73 | 42% |
| 2 | 174 | 331 | 86 | 49% |
| 3 | 174 | 243 | 85 | 49% |
| 4 | 174 | 158 | 97 | 56% |
| Total | 696 | 308 | 296 | 43% |
**For franchise clinics for the full calendar of fiscal year 2023.
The average new patients per week of all Operating Clinics was 20 with the median number of new patients per week at 18. We break down these 696 Clinics by quartiles using the sales performance numbers form chart 19.C-2. The average new patients per week for the fourth quartile was 11 with the median new patients per week being 12. The average new patients per week for the third quartile is 16 with the median new patients per week at 16. The average new patients per week for the second quartile was 21 with the median number of new patients per week at 21. The average new patient per week for the first quartile was 32 with the median number of patients per week at 30*.
| Quartile | # of Clinics | 2023 Average New Patients Per Week | # of Clinics that attained or exceeded Average | % of Clinics that attained or exceeded Average |
| 1 | 173 | 32 | 62 | 36% |
| 2 | 174 | 21 | 78 | 45% |
| 3 | 174 | 16 | 84 | 48% |
| 4 | 175 | 11 | 98 | 56% |
| Total | 696 | 20 | 281 | 40% |
**For franchise Clinics open for the full calendar year of fiscal year 2023
Your actual results will vary — average is just that, average. As we grow, so does our brand awareness and we believe the future is bright for our rapidly growing brand. Want to be our next Top Performer? Start a conversation with us about what it takes and it might just be the best conversation you ever have!