The Joint Chiropractic Story
How a membership-based chiropractic franchise disrupted an entire industry and changed the way consumers get their chiropractic care
The Joint was founded in 1999 by a Doctor of Chiropractic with the mission to improve the quality of life through routine and affordable chiropractic care. By making routine chiropractic care more accessible, affordable and consumer-friendly, The Joint has transformed the way chiropractic care is delivered in the United States.
The Joint is setting the chiropractic industry straight
Targeting the needs of 21st century consumers with a flexible, gym-like membership model, The Joint chiropractic franchises clinics are placed in bustling shopping centers next to community mainstays such as supermarkets, coffee shops, restaurants and hair salons. With no appointments, no insurance and no hassle, The Joint chiropractic franchises have grown to more than 530 locations across the United States, and in the process has brought a misunderstood practice to where it has always belonged: an essential part of health and wellness.
“For years, chiropractic was dismissed as unscientific by the traditional medical industry, and to some extent, a large percentage of the American population,” says Peter Holt, CEO of The Joint. “Today chiropractic has found its rightful place within the scientific community. Additionally, by avoiding the insurance model, The Joint has returned chiropractic care to its roots. This means delivering adjustments to increase joint motion, improve nerve function and help those seeking our services to experience a healthier, more active lifestyle — all without the use of drugs or surgery. We don’t have on-site X-ray equipment or administer physiotherapies such as electrical muscle stimulation or ultrasound in our clinics. In the doctor’s professional opinion, should any of our patients need additional diagnostic testing or other forms of health care services, they will be referred to an appropriate provider or facility, when indicated. We solely focus on chiropractic care for wellness purposes to improve quality of life and provide long-term relief from back, neck and joint pain.”
Returning chiropractic care to its roots
The Joint offers one service: spinal adjustments conducted by hand. This simple practice is chiropractic care as it was meant to be delivered. Because the business model has made chiropractic care consumer-friendly, The Joint has helped more people take control of their health and wellness through chiropractic care than ever before. In 2019, The Joint performed over 7.7 million spinal adjustments annually.
In November 2018, Forbes magazine recently praised The Joint’s ability to make chiropractic care more convenient, affordable and accessible in an article titled, “The Joint Offers Affordable Chiropractic Care — Is It Right For You?” The publication outlines the benefits for members:
- No appointments — walk-ins welcome
- No insurance hassles — $0 copays
- Open evenings and weekends
- Quality care by licensed professionals
“After being a member at The Joint for the past two years, I can say that, while things may vary slightly from one location to another, this is all true,” Jeanne Croteau states in the article. “Typically, I can walk in to the clinic (which is often a storefront in a strip mall), scan the tag on my keychain and be adjusted almost immediately. I’m usually back in my van within five minutes.”
A rapidly growing chiropractic franchise system
The ease of The Joint’s business model means that owning chiropractic franchises have become more inclusive than ever before. While chiropractors make passionate and successful franchise owners because the business model allows them to focus on their patients, no prior medical or chiropractic experience is required to franchise with The Joint*. Entrepreneurs who are passionate about bringing quality and affordable care to their communities are equally as successful with The Joint.
The Joint has been so successful as a franchise system that Entrepreneur named the brand “Best of the Best” franchise in the health services segment for three years in a row and ranked The Joint number 59 in top growing franchises for 2020. The company is not new to praise: the same publication has included The Joint in its prestigious “Franchise 500” list each year since 2012 — and in 2020, The Joint charted our highest ranking ever, coming in at number 78.
“The Joint is one of the fastest growing franchise companies that are out there,” says Eric Simon, VP of Franchise Development with The Joint. “Our model not only offers the potential for strong unit economics, but it also provides the opportunity to own a business that has a noble purpose. Our franchise owners are helping people in their communities manage their pain and improve their lives on a daily basis. The ease and simplicity of our model makes this a great business for people of all backgrounds, and our robust support infrastructure makes it easy for franchise owners to scale. This is a business that can make a tremendous impact, not only in the lives of our franchise owners, but also in the lives of their patients.”
*Some states require the use of a management model, as further referenced in our FDD.
Ready to join The Joint? Bring the premier chiropractic franchises to your community today
With the total investment estimate to begin operations on a new chiropractic franchise ranging from $203,397 to $378,697**, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the health care segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900**. We also want to honor our military veterans, and as a part of VetFran we offer a 15% discount off of our initial franchise fee**.
**See our Franchise Disclosure Document for further information on these fees and investment amounts.