The Joint Chiropractic Story
How a membership-based chiropractic franchise disrupted an entire industry and changed the way consumers get their chiropractic care
The Joint was founded in 1999 by a Doctor of Chiropractic with the mission to improve the quality of life through routine and affordable chiropractic care. By making routine chiropractic care more accessible, affordable and consumer-friendly, The Joint has transformed the way chiropractic care is delivered in the United States.
The Joint is setting the chiropractic industry straight
Targeting the needs of 21st century consumers with a flexible, gym-like membership model, The Joint chiropractic franchises clinics are placed in bustling shopping centers next to community mainstays such as supermarkets, coffee shops, restaurants and hair salons. With no appointments, no insurance and no hassle, The Joint chiropractic franchises have grown to over 400 locations across the United States, and in the process has brought a misunderstood practice to where it has always belonged: an essential part of health and wellness.
Before The Joint entered the marketplace, the chiropractic industry was in decline. Decreased reimbursements by third-party insurance carriers harmed the business practices of many doctors of chiropractic.
“For years, chiropractic was dismissed as unscientific by the traditional medical industry, and to some extent, a large percentage of the American population,” says Peter Holt, CEO with The Joint. “Today chiropractic has found its rightful place within the scientific community. Additionally, by avoiding the insurance model, The Joint has returned chiropractic care to its roots. This means delivering adjustments to increase joint motion, improve nerve function and help those seeking our services to experience a healthier, more active lifestyle — all without the use of drugs or surgery. We don’t have on-site X-ray equipment or administer physiotherapies such as electrical muscle stimulation or ultrasound in our clinics. In the doctor’s professional opinion, should any of our patients need additional diagnostic testing or other forms of health care services, they will be referred to an appropriate provider or facility, when indicated. We solely focus on chiropractic care for wellness purposes to improve quality of life and provide long-term relief from back, neck and joint pain.
Returning chiropractic care to its roots
The Joint offers one service: spinal adjustments conducted by hand. This simple practice is chiropractic care as it was meant to be delivered. Because the business model has made chiropractic care consumer-friendly, The Joint has helped more people take control of their health and wellness through chiropractic care than ever before. In 2016, The Joint performed over 4 million patient visits, up from 2 million the year before.
Chicago Tribune praised The Joint’s ability to make chiropractic care more inclusive and mainstream in a lengthy article titled, “Walk-In Chiropractic Clinic Aims to Expand a Slowing Industry,” published in 2014.
“The company that runs the clinic, The Joint Corp. of Scottsdale, Ariz., is betting it can win over tens of thousands of people who have never visited a chiropractor — as well as active people who might view chiropractic care like a tune-up — and shake up a slow-growing, highly fragmented $14 billion industry,” Chicago Tribune reports*.
A rapidly growing chiropractic franchise system
The ease of The Joint’s business model means that owning chiropractic franchises have become more inclusive than ever before. While chiropractors make passionate and successful franchise owners because the business model allows them to focus on their patients, no prior medical or chiropractic experience is required to franchise with The Joint. Entrepreneurs who are passionate about bringing quality and affordable care to their communities are equally as successful with The Joint.
The Joint has been so successful as a franchise system that Entrepreneur named the brand “Best of the Best” franchise in the health services segment for 2016. The company is not new to praise: the same publication has included The Joint in their prestigious “Franchise 500” list each year since 2012, Inc. named The Joint to their annual list of fastest-growing franchise systems and Franchise Times recently recognized the franchise in the top 10 of their Fast and Serious list.
“While the growth of The Joint has been rapid, the amount of people who are discovering how chiropractic care fits into their wellness regimens is on the rise,” says Brian Markus, Director of Franchise Sales with The Joint. ”We’re still at the beginning of seeing the true market impact of our revolutionary approach to chiropractic care. The Joint’s finding success across 30 states for several years is a testament to the need we are meeting in those markets. As more and more people learn that chiropractic care is an effective and affordable addition to traditional healthcare and prescription medication, our franchise owners will continue to prosper.”
Ready to join The Joint? Bring the premier chiropractic franchises to your community today
With the total investment estimate to begin operations on a new chiropractic franchise ranging from $181,250 to $341,050, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the healthcare segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $20,000. We also want to honor our military veterans and as a part of VetFran, we offer a 15% discount off of our initial franchise fee.