The Joint Chiropractic Franchise Allows Chiropractors to Help Patients Heal
The Joint allows chiropractors to thrive in a straightforward business model
The Joint Chiropractic is leading the way in making chiropractic care a convenient and affordable part of health and wellness for millions of people seeking relief from back, neck and joint pain.
The American Chiropractic Association (ACA) reports that chiropractors treat more than 35 million Americans every year, and that number is only poised to go up as Americans turn away from prescription drugs and seek more holistic methods to treat their chronic neck and back pain issues. Forbes reports that diagnosing, treating and managing neck and back pain has reached $85 million annually – and the mainstream medical industry is finally recommending chiropractic care as an effective means to help Americans heal.
“The field of chiropractic care is becoming significantly more important as more and more people are becoming concerned with finding alternative methods to manage their overall health and wellness,” says Peter Holt, President & CEO of the Joint. “People’s perception of chiropractic care is dramatically changing due to several factors: our nation’s problems with obesity and the medical emergency that is the abuse of pain medication, which has never been higher than it is now. As 87% of people will experience back pain at some point in their lives, chiropractic care is a natural and effective way to treat that pain without the use of prescription medication.”
Why does The Joint treat so many more patients than traditional chiropractic clinics?
In the fragmented $16 billion chiropractic industry, traditional chiropractors often are tucked away in the far corners of medical parks and office complexes. The process of scaling a business, winning new patients and delivering the kind of care studied in chiropractic school is thwarted at every turn by chasing after insurance payments (which help to make the cost of a visit more expensive) and offering services beyond the scope of traditional chiropractic care, just to be competitive. Rather than focusing on delivering quality care to their patients, chiropractors are hamstrung by hours of paperwork related to insurance co-pays. In a model like this, it is no wonder that chiropractors are rapidly joining The Joint as either doctors or franchise owners in record numbers.
The Joint has flipped the traditional chiropractic industry on its head. The Joint has returned chiropractic care to its roots by offering only spinal adjustments conducted by hand. The business model has been shaped with ease and affordability in mind for our customers, as well as ease and profitability in mind for our franchise owners. Our gym-like membership model not only does away with the need for insurance, but it also drives a consistent revenue stream to our franchise owners. The fact that The Joint clinics are in retail settings where walk-ins are encouraged means that The Joint is able to win new customers more frequently by being accessible to people in the places that they love to go.
As a result, The Joint Chiropractic clinics can treat many more patients than a traditional chiropractic clinic by a large margin. According to the brand’s most recent Franchise Disclosure Document, The Joint Chiropractic reported weekly patient visits that were 152 percent higher than those at individually owned clinics.
“It’s so rewarding for chiropractors to see so many people seeking out chiropractic care,” says Dr. Steven Knauf, Director of Chiropractic Compliance with The Joint. “We cut out so many of the hurdles to care, so we make it easier for people to come and see us, which means that our chiropractors are seeing so many more people than a traditional clinic. Our standard for care is that of the entire profession, and we’re held to all of the same high-standards as the other chiropractors in the industry. The only difference is that we cut out all the red tape to help patients come and see us, which means our business can generate a higher revenue than a traditional clinic.”