Meet the Management Team
The Joint Chiropractic’s management team brings a level of experience unparalleled in the franchising industry
Peter D. Holt, President & Chief Executive Officer
Peter D. Holt has been active in the franchise community for over 30 years, managing franchise systems in domestic and international markets.
Prior to joining The Joint in April 2016, he served as President and Chief Executive Officer of Tasti D-Lite LLC. During his tenure there, Holt transformed the NYC-based licensed outlets into a complete business format franchise system and in 2011, led the acquisition of Planet Smoothie and its integration into the Tasti D-Lite business.
Over the years, Holt held various management positions with franchised companies including working for Mail Boxes, Etc. for seven years, first heading up international franchise development and ultimately taking over domestic franchise development and national account sales. MBE (now The UPS Store) is the world’s largest franchisor of retail centers specializing in shipping, business and communications services. Additionally, Holt has held positions at Brice Foods, Inc., Great Hills Partners and International Franchise Association.
He served on the International Franchise Association (IFA) Board of Directors from 2013 to 2015 and as Chairman of the International Affairs Network (IAN) of the IFA from 1998 to 2007.
Holt earned a Master of Arts degree from the University of London and completed his Bachelor of Arts degree at the University of Washington, where he graduated cum laude.
John Meloun, Chief Financial Officer
John Meloun has been with The Joint since March of 2015, serving as the Director of Financial Planning & Analysis. He has 17 years of finance experience in a variety of industries, including aerospace and defense, telecommunications, higher education and healthcare. John graduated from Arizona State University with a Bachelor’s degree in finance and later returned to ASU to obtain his MBA.
Donna Smith, Vice President of Marketing
Donna Smith joined The Joint corporate team as the Vice President of Marketing in February 2016. She brought with her 20 years of marketing experience acquired from a variety of iconic brands, primarily in franchise/licensee systems like Arby’s, Oreck and La-Z-Boy. Donna holds an MBA in Marketing from Indiana University, where she also earned her undergraduate degree in business with a minor in communication. She graduated No. 1 in her class at Indiana University’s School of Business. Donna was drawn to marketing and sales from an early age, starting her marketing career while she was in elementary school by weaving customized potholders to sell door-to-door in order to supplement her 50 cent per week allowance. She has a passion for retail marketing, the study of consumer behavior and working with franchisees to help build their businesses.
Eric Simon, Vice President of Franchise Sales & Development
Eric Simon has 20 years of franchise experience with brands such as AAMCO, FRANdata and Mail Boxes Etc./The UPS Store. He also spent five years as an area developer and franchisee for Extreme Pita. Eric received his Bachelor of Arts degree in communication from the University of Rhode Island.
Jorge Armenteros, VP Operations – has been with the company since January 2017 and brings with him over 40 years of franchise experience. Before coming to The Joint, Jorge held positions as Sr. Vice President of Franchise Operations and Development at Compero USA Corporation in Dallas, TX from Januarey 2007 to May 2016. From 2003 to 2006 Jorge owned Tri-Brands Management Group LLC, an operator of franchised Dunkin Donuts, Baskin-Robbins and Togo’s in Orlando Florida where he managed the day to day operations, cooperate retail properties and provided consulting services to various business entities. From 1984 through 2003 Jorge was the Vice President of Operations at Dunkin Brands where he participated in the development of Board strategies for a $4.8 Billion-dollar franchise business, he was a member of Dunkin Brands finance board and led franchising, operations, development, and marketing organization of 160 staff and field personnel to achieve, $1 Billion in sales, $75 million in profits, with over 1,300 franchised locations. Jorge first started in franchising with McDonalds where he was a field consultant from 1972-1982.