How Big Is The Chiropractic Industry?
America has a pain problem and the fastest growing chiropractic franchise is helping them heal
Did you know that the majority of Americans will suffer from back pain in their lifetimes? According to the American Chiropractic Association1, more than 80% of Americans will experience lower back pain, and at any given time, more than 31 million Americans are living with back pain.
While these numbers are staggering, the reasons behind these numbers are even more shocking. According to Healthdata in May 2014, more than 160 million Americans are either obese or overweight, impacting nearly three-quarters of adult men and 60% of adult women. While obesity is attributed to over-consumption of processed foods and lack of physical activity, it also is highly dangerous. According to Just Stand2, an organization committed to educating people about the health threats of sedentary lifestyles, the average person spends 12 hours sitting each day, and now physical inactivity is the 4th leading cause of death around the world. Sedentary lifestyles, poor diets, and the rising levels of stress in modern society all point to one thing — pain, and it is no surprise that America has a pain problem.
The costs of back pain are staggering
The American Chiropractic Association1 recently published a list of, “the most interesting facts about back pain,” and the highlights below are eye-opening:
- Back pain is one of the most common reasons for missed work. One-half of all working Americans admit to having back pain symptoms each year.
- Back pain accounts for more than 264 million lost work days in one year — that’s two work days for every full-time worker in the country.
- Experts estimate that up to 80% of the population will experience back pain at some time in their lives.
- Back pain can affect people of all ages, from adolescents to the elderly.
- Back pain is the third most common reason for visits to the doctor’s office, behind skin disorders and osteoarthritis/joint disorders.
- Low-back pain costs Americans at least $50 billion in health care costs each year — add in lost wages and decreased productivity and that figure easily rises to more than $100 billion.
Chiropractic care is a mainstream way to treat pain without the use of prescription drugs
The result of America’s issue with pain has resulted in a nationwide opioid epidemic. The Centers for Disease Control and Prevention reports that one out of every four patients struggles with addiction after being prescribed pain medication for non-cancer treatments. This crisis has driven people away from prescription drugs in search of natural and holistic methods to treat their pain — and now the mainstream medical community now is recommending chiropractic care.
An American Chiropractic Association article titled, “Chiropractic and the Opioid Epidemic: Rethinking Our Approach to Pain,” which shows how the effectiveness of chiropractic care is reflected in the medical industry-at-large:
- In 2017, the American College of Physicians (ACP) updated its guidelines for the treatment of acute and chronic low back pain to recommend first using non-invasive, non-drug treatments before resorting to drug therapies.
- In March 2016, the Centers for Disease Control and Prevention released guidelines for prescribing opioids that also promote non-pharmacologic alternatives for the treatment of chronic pain.
- In 2015, the Joint Commission, the organization that accredits more than 20,000 health care systems in the U.S., including every major hospital, recognized the value of non-drug approaches by adding chiropractic and acupuncture to its pain management standard.*
* American Chiropractic Association, “Chiropractic and the Opioid Epidemic: Rethinking Our Approach to Pain,” http://www.acatoday.org/Patients-Why-Choose-Chiropractic-Chiropractic-and-the-Opioid-Epidemic
How is The Joint helping to bring chiropractic care to the mainstream?
Founded in 1999, The Joint is leading the way in making chiropractic care an essential and affordable part of health and wellness for the millions of people seeking relief from back, neck and joint pain. By placing our clinics in retail settings, next to busy supermarkets, coffee shops and family restaurants, The Joint continually seeks to change the way chiropractic is delivered: No appointments, no insurance, no hassle. Our gym-like membership model did away with the need for the insurance, which not only frees up our doctors to concentrate on helping people, but it also reduces the costs of care for our patients.
“We’re helping more people with chiropractic care, especially people who would have never sought chiropractic care otherwise, than any other company,” says Dr. Steven Knauf, Director of the Chiropractic Compliance with The Joint. “The opioid epidemic, rising level of obesity and sedentary lifestyles have given a reason for people to look elsewhere, and we’re really good at helping people manage their daily aches and pains, and even help people get off their medications. We have cut out a lot of the hurdles for care by making access to care easier than ever before, and it turns out that a lot more people will seek care for their daily pain once you do that. We’ve really revolutionized how people access care, and as a result, our clinics perform really well financially.”
1American Chiropractic Association, “Back Pain Facts and Statistics,” https://www.acatoday.org/Patients/What-is-Chiropractic/Back-Pain-Facts-and-Statistics
2Just Stand, “The Facts,” https://www.juststand.org/the-facts/