Do I Have to Be a Chiropractor?
A simple business model makes The Joint Chiropractic franchise an exciting opportunity for entrepreneurs and for investors without prior medical or chiropractic experience
No, you do not need to be a chiropractor to own a The Joint Chiropractic franchise. The franchise has equal numbers of chiropractic and non-chiropractic owners.
Before The Joint revolutionized access to chiropractic care, the majority of chiropractic clinics were owned and run by chiropractors. The business model was a complicated web of chasing after insurance companies for payment and offering services that sometimes veered far away from the proven methods of spinal alignments conducted by hand.
Everything changed in 1999, when The Joint entered the marketplace. Suddenly, chiropractic clinics weren’t tucked away in the back corner of hard-to-find office complexes any longer. They instead were in highly visible retail settings — next to coffee shops and supermarkets. The service offerings returned to the roots of chiropractic care by offering only spinal alignments conducted by hand. The cost of chiropractic care became affordable, opening up a proven method of pain relief to a larger percentage of the population than ever before. Perhaps most importantly, The Joint made it possible for entrepreneurs and investors who are passionate about bringing chiropractic care to their communities to own their own clinic.
Why The Joint Chiropractic franchise is a great business for investor-owners
At its core, The Joint is an easy-to-scale, membership-based franchise model. True, 100% of our care is administered by experienced and licensed chiropractic doctors, but that doesn’t mean you can’t participate in this fast-growing and potentially lucrative business if you are a business investor who sees the opportunity.
The obvious entrepreneurial opportunity is exactly what Chris Kemper discovered when he visited The Joint for the first time in Scottsdale, Arizona. The former commercial real estate executive injured his back during a workout, and needed to be treated immediately. It was the weekend, and the traditional chiropractic clinics were closed. He took a chance and drove to The Joint. Chris was immediately impressed by the accessible location, the affordability of his visit and the quality of care that he received.
“As soon as I left The Joint, I immediately wanted to invest in the business,” Kemper says. “I was looking at franchising with Jimmy John’s, but after experiencing The Joint and speaking to their executive team, I knew that this was a business where I could do something positive for my community.”
Chris went all-in — opening three locations in the greater Nashville area in less than two years. Not only has Chris been able to swiftly recoup his initial investment in a far shorter timeframe than he expected, he has also found that winning a loyal customer base has been relatively easy. He is planning to open three more locations in the coming years.
“Affordable chiropractic care that is accessible and convenient has proven to be much-needed in my community,” Kemper says. “The support of the executive team has been phenomenal. They have helped with site selection and provided a lot of guidance as to how to look for the right chiropractor. We’ve been successful without even having to market ourselves very much — people see our clinics next to their favorite stores or restaurants, and they come in curious. When they discover that we’re affordable and offer a membership model, it is very easy to win them over. Our model creates a pathway for our walk-in customers to return.”
Why chiropractic doctors are choosing The Joint
The typical chiropractic doctor spent upwards of eight years in school and could have accrued over $200,000 in student loan debt — just so they could help people live healthier lives. The reality of running a modern chiropractic practice in today’s market is often a far cry from what they had in mind.
In the fragmented $14 billion chiropractic industry, traditional chiropractors are often tucked away in the far corners of medical parks and office complexes. The process of scaling a business, winning new patients and delivering the kind of care studied in chiropractic school is thwarted at every turn by chasing after insurance payments (which help to make the cost of a visit more expensive) and offering services beyond the scope of traditional chiropractic care, just to be competitive. Rather than focusing on delivering quality care to their patients, chiropractors are hamstrung by hours of paperwork related to insurance co-pays. In a model like this, it is no wonder that chiropractors are rapidly joining The Joint as either doctors or franchise owners in record numbers.
The Joint has flipped the traditional chiropractic industry on its head. The Joint has returned chiropractic care to its roots by offering only spinal adjustments conducted by hand. The business model has been shaped with ease and affordability in mind for our customers, as well as ease and profitability in mind for our franchise owners. Our gym-like membership model not only does away with the need for insurance, but it also drives a consistent revenue stream to our franchise owners. The fact that The Joint clinics are in retail settings where walk-ins are encouraged means that The Joint is able to win new customers more frequently by being accessible to people in the places that they love to go.
“My family has been involved in chiropractic care for more than 100 years, and The Joint is really the future of the industry,” says Dr. Chris Judge, owner of The Joint franchise clinic in Scottsdale, Arizona. “As a doctor, it’s very validating because I get to help more people on a day-to-day basis than a traditional chiropractor could possibly imagine. As a business owner, it’s very easy to run my clinic, as my time isn’t taken up by tedious insurance co-pay paperwork. We’re also able to work side-by-side with traditional chiropractic clinics by being able to refer our customers to them if they are in need of treatment beyond our services. Because we are affordable, accessible and transparent in our services means that our customers love us and are excited to come back. The Joint has been a dream come true for me, as a doctor and a business owner; it’s the best of both worlds.”
Ready to bring the nation’s premier chiropractic franchise to your community?
With the total investment estimate to begin operations on a new chiropractic franchise ranging from $181,250 to $341,050, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the healthcare segment, The Joint offers a quicker ramp-up time, which allows for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $20,000. We also want to honor our military veterans and as a part of VetFran we offer a 15% discount off of our initial franchise fee.
Some states do not permit an unlicensed person to own or operate a chiropractic practice or clinic. In those states you would own a chiropractic management franchise that provides management services to an affiliated professional chiropractic practice. Please consult our Franchise Disclosure Document (FDD) for more information about this structure.