The Joint Franchise Review: Franchisee of the Year LS Carper
Multi-unit franchisee discusses getting in on the ground floor of fastest-growing chiropractic franchise and how chiropractic care changed his life
As a part of the The Joint’s first wave of franchise owners, LS Carper has become one of the most successful — scaling his business up to six different locations in Charleston, South Carolina, and Augusta, Georgia. LS is passionate about how The Joint can change so many lives by making chiropractic care affordable, accessible and consumer friendly. Despite his success, LS remains humble. He was pleasantly surprised when he heard his name announced as “The Joint’s Franchisee of the Year” during the brand’s annual franchise conference held earlier this summer.
“The Joint has so many great franchise owners, that I was a bit stunned that they chose me over my peers,” LS says. “Still, it was a tremendous honor. I try to make myself available to my fellow franchise owners. I’m available to help them if they need it, to offer advice or to just offer best practices – but I am not unique in our franchise system: we’re all that way. The franchise owners are very close and connected. For new franchise owners, I try to get them up to speed as rapidly as possible. I have also served as president of our Franchise Advisory Board, which is a core way that franchise owners interact with corporate. But for me, it really comes down to this: The Joint is a joy to be a part of. We are changing the world.”
LS had his own world changed by chiropractic care. His wife of 32 years developed severe carpal tunnel syndrome, and the couple tirelessly sought care that would alleviate her pain. They visited with orthopaedic surgeons, which brought them through an endless cycle of surgery and physical therapy; nothing worked. Finally, a physical therapist recommended that they try visiting a chiropractor. This turned out to be a life-changing experience and the beginning of a new career.
“We had reached the point where we willing to try anything to find my wife some relief,” LS says. “She was really at her wit’s end. Surgeries and physical therapy had failed to work. I had a lot of misconceived notions about chiropractors, which I think that many baby boomers also share, although that is completely changing now. When my wife visited the chiropractor, her pain was gone in three weeks. It was completely amazing to both of us. So when a friend of mine told me he was a part of a franchise company called The Joint, which was revolutionizing chiropractic care in the United States, and that they were launching in the Carolinas, I told him to sign me up.”
The Joint has taken the chiropractic industry by storm and grown from a small number of stores to more than 350 locations across the country in less than a decade. The Joint offers customers a monthly membership and low costs for basic chiropractic care, starting at $39 per visit. By not requiring appointments, eliminating insurance and offering extended evening and weekend hours, The Joint is providing an entire generation of customers access to the health and wellness benefits of chiropractic maintenance care.
“The public is really coming around to the idea of chiropractic care as an alternative to the prescription medication epidemic,” LS says. “When you think about the fact that all 32 NFL teams have chiropractors on staff, that really tells you something. I just believe so passionately in the ability for holistic care to heal and help. Once you look at the science, you can see the power. Millennials are really leading this shift in so many ways. They don’t have the misconceived hangups that older generations have in regards to chiropractors. They are able to see that the traditional healthcare model isn’t working and they are right to seek other options.”
Modern consumers want convenience and services that are more accessible. The Joint reinvents traditional chiropractic care, locating near supermarkets, coffee shops and neighborhood strip centers. Unlike traditional medical or chiropractic offices, we don’t require appointments or insurance co-pays, and we are typically open weekends — making chiropractic care available to a much larger portion of the U.S. population.
“Every franchise owner with The Joint is focused on delivering the highest quality customer experience,” LS says. “At our annual conference, we spent two days covering how to better serve our customers. When a new customer comes into one of our franchise locations, I ask them to remember the last time they visited their doctor. They had to file a ton of paperwork, show them their ID, present them with their insurance information and then they wait and wait. The Joint has completely changed all of that by making visiting a chiropractor as inviting and as easy as any other retail experience. We greet our customers when they come in, and when they come in they don’t have to wait. On top of everything, it’s affordable for them, which encourages them to come back.”
Coming from the corporate world, LS knows that aside from delivering an exceptional customer experience, his locations need to be profitable. With a small footprint, limited overhead and staff consisting of three to four employees, The Joint is easy to operate and boasts a proven business model that is unique in the $3 trillion healthcare industry. Our membership model eliminates the need for insurance while providing our franchise owners with a recurring revenue stream that helps to maximize profitability and potentially quicken the return on investment. Our model works for chiropractors seeking to own a business that avoids the nightmare of insurance billing, and it works equally well for business investors who see the need for more accessible chiropractic care.
“Oh, we’ve done very well; The Joint has changed my life financially,” LS says. “I’ve opened six locations and am continuing to look for locations to open more. The model is proven. We get exceptional support from corporate in terms of marketing and operations. They are also incredibly accessible and are there to help. The culture of support at The Joint is very strong.”
With the total estimate to begin operations on a new chiropractic franchise ranging from $216,200 to $331,700, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the healthcare segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900, and the franchise fee for multiple units may be discounted if certain conditions are met.