The Joint Chiropractic Franchise is No. 9 on Franchise Times’ Fast & Serious List
The fastest-growing chiropractic franchise ranks high on prestigious annual franchise list that measures brands based on growth
Hot on the heels of The Joint’s highest-ever ranking on Entrepreneur magazine’s prestigious annual Franchise 500 list, the fastest growing chiropractic franchise was ranked as No. 9 on Franchise Times’ annual Fast & Serious list.
The list seeks to rank the franchise opportunities that are not only rapidly growing but also growing smartly and effectively. This couldn’t apply more to The Joint, as the magazine points out that since 2014, the chiropractic franchise, “has seen 50 percent unit growth since 2014, finishing 2016 with 370 locations.” Franchise Times points that this tremendous growth resulted in the brand’s climb up seven spots from its position on last year’s list.
Peter Holt, CEO of The Joint, told Franchise Times that the key ingredient for franchise growth is transparency:
“A concept will ‘never be stronger than the franchisees that are brought into your network, so an effective franchise recruitment program is key,’ ” Holt says to Franchise Times. “In your sales process, you need to assure that you are providing the key information that a franchise prospect must know about you, and that you have a process in place to capture key information about the potential franchisee as well”.
Franchise Times praises The Joint’s ability to utilize regional developers to connect entrepreneurs with The Joint in markets across the country.
“Helping to accelerate that growth, The Joint reinstated a regional developer model in which it sells the rights to open a minimum number of clinics in a defined territory and the regional developer in turn helps identify and qualify potential new franchisees in that territory and assists with providing field training, clinic opening and ongoing support,” the publication reports. “This past year The Joint expanded to include eight regional developer territories, with a combined commitment to open a minimum of 211 units in their geographic areas over the next 10 years.”
While The Joint is transforming the chiropractic industry by making chiropractic care more accessible and affordable than ever before, the brand’s business model is likewise transformative by opening up chiropractic business ownership to entrepreneurs without any experience in the field. Business savvy entrepreneurs can hire chiropractors to manage the chiropractic care and the steady stream of patients that the business model allows for, while the owner gets to focus on the business itself.
Getting this message out to the entrepreneur community is high on the list of goals for The Joint’s executive team going forward.
“We are trying to overcome this challenge in our franchise recruitment messaging,” Holt says to Franchise Times. “We have also added complete P&L information to our Item 19 in our FDD and have created a stand-alone franchise website to educate potential franchisees so they understand that this model has strong unit economics and is right for entrepreneurs and doctors of chiropractic alike.”
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About The Joint Chiropractic
Based in Scottsdale, Arizona, The Joint is an emerging growth company that is reinventing chiropractic care by making quality care convenient and affordable for patients seeking pain relief and ongoing wellness. Its no-appointment policy and convenient hours and locations make care more accessible, and affordable membership plans and packages eliminate the need for insurance. With more than 400 clinics nationwide and more than four million patient visits annually, The Joint is a leader in the chiropractic profession. For more information about The Joint’s franchise opportunities, visit www.thejointfranchise.com.
Business Structure
The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, Florida, Illinois, Kansas, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Tennessee and Washington, The Joint and its franchisees provide management services to professional chiropractic practices.