Fast-growing chiropractic franchise The Joint gives away $1.7 million worth of free adjustments to help Americans relieve pain during pandemic

The Joint Chiropractic, the fast-growing chiropractic franchise, has had a mission to help people find fast, affordable and convenient relief from back and neck pain since its inception in 1999. But amid the COVID-19 pandemic, our services are now more relevant than ever.

This is why The Joint gave away $1.7 million worth of free adjustments to help get Americans moving and relieve pain during the crisis. This June giveaway brought over 60,000 new patients to The Joint’s franchise clinics, successfully introducing them to The Joint’s revolutionary model of chiropractic care.

“Since the onset of COVID-19, nearly two-thirds of Americans were forced to work from home, wreaking havoc on their spines,” says Peter D. Holt, President and Cheif Executive Officer of The Joint Chiropractic. “It’s clear from our results that thousands of Americans felt a need to incorporate chiropractic care into their healthcare routines to maintain overall health and wellness. As an essential healthcare service, we are committed to being there for our patients when and where available during the pandemic, as they seek relief from pain and for their wellbeing.” 

Providing continued care during the pandemic

For our franchise owners, The Joint was deemed an essential business in most states across the country – meaning that our clinics in those states were allowed to continue operation during the pandemic. This is critical, as franchise owners were able to continue to generate revenue, and most importantly, help their patients find relief from pain, as much of the rest of the economy was shut down.

The Joint has also continued to experience strong growth during 2020, with nearly 20 brand new locations opening and several more planned for the months to come.

“The Joint is really connecting with entrepreneurs and chiropractors who are seeking a proven business model that can dramatically improve lives,” says Eric Simon, Vice President of Franchise Sales & Development with The Joint Chiropractic.

“We’re incredibly proud that our franchise owners continue to see more people than traditional chiropractic clinics by a large margin, and our continued nationwide growth is a reflection of both the profit potential of this business and our ability to connect with consumers in growing numbers. For entrepreneurs, The Joint is a brand that you invest in if you want to make an impact.”

Ready to bring the fastest-growing chiropractic franchise to your community?

If you’re thinking about opening your own The Joint Chiropractic Franchise, explore our research pages here! We offer a wealth of information for potential franchise owners, including the history of The Joint Chiropractic, along with average revenue and startup costs to help you envision yourself within our nationwide clinics.

If you are ready to take the first step in your journey to owning your own franchise, fill out our franchise information form, and a member of our team will be in contact soon to discuss any next steps.

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

Fast-growing chiropractic franchise is a winning investment opportunity for entrepreneurs seeking a health & wellness business

We’re living through historic times, and our experience with COVID-19 is going to lead to significant, lasting changes in terms of our attitudes toward overall health and wellness, preventive care, and our ability to fight and treat disease at the individual level.

This increased focus on health and wellness is going to drive many entrepreneurs into the health and wellness category. Already valued at $4.9 billion globally, the health and wellness industry is on pace to become a dominant, central part of the American economy. 

One of the ways to capitalize on this fast-growing industry is to invest in a consumer-driven, preventive care franchise like The Joint Chiropractic. Founded in 1999, The Joint has revolutionized access to chiropractic care by making it more accessible, convenient and affordable than ever before. As a result, our clinics see over 7 million patients annually, bringing chiropractic to the forefront of mainstream healthcare choices.

The Joint Chiropractic’s rapid expansion

However, our growth opportunity is unparalleled. According to Georgetown University, 65 million Americans report a recent episode of back pain, and The Good Body reports that 80% of Americans will experience back pain at some point in their lives. 

Our franchise owners, many of whom had not had experience in the chiropractic industry before franchising with us, are passionate about owning a business that provides a place for people to recover from back and neck pain. 

“The Joint is really connecting with entrepreneurs and chiropractors who are seeking a proven business model that can dramatically improve lives,” says Eric Simon, Vice President of Franchise Sales & Development with The Joint Chiropractic. “We’re incredibly proud that our franchise owners continue to see more people than traditional chiropractic clinics by a large margin, and our continued nationwide growth is a reflection of both the profit potential of this business and our ability to connect with consumers in growing numbers. For entrepreneurs, The Joint is a brand that you invest in if you want to make an impact.”

The Joint is a simple, straightforward business that’s quick to scale

One of the great things about The Joint is our business model. Our clinics require a small footprint, zero inventory, and a minimal staff that consists of one front-desk person and a chiropractor daily to operate. Because we focus on one treatment, spinal alignments conducted by hand, our patients can zip in and out in between shopping on the weekends, on their way home from work, or on their lunch breaks, in less than 15 minutes.

The Joint also benefits from a gym-like membership model, which means that our franchise owners have recurring revenue that they can count on as they grow their business. And they don’t do that alone. The Joint offers a robust training and support platform that includes everything from real estate, marketing, professional development and more, to help our franchise owners as they grow.

The ease of our business model and the strength of our ongoing support is why so many of our existing franchise owners have scaled up to multi-unit ownership.

For Barrett McNabb, owner of five clinics with The Joint in Houston, Texas, the ability to help more people heal is the reason to keep reinvesting in new clinics. “I hope to keep expanding,” says McNabb. “The future is just so bright. Only 10% of the population has even experienced chiropractic care.”

Ready to bring the fastest-growing chiropractic franchise to your community?

If you’re thinking about opening your own The Joint Chiropractic Franchise, explore our research pages here! We offer a wealth of information for potential franchise owners, including the history of The Joint Chiropractic, along with average revenue and startup costs to help you envision yourself within our nationwide clinics.

If you are ready to take the first step in your journey to owning your own franchise, fill out our franchise information form, and a member of our team will be in contact soon to discuss any next steps.

Spotlighted as an industry thought leader, Peter Holt explains how The Joint Chiropractic is disrupting chiropractic care for the better

With more than 30 years of experience in the industry, no one may understand the challenges and methodology of overseeing a franchise system better than Peter Holt, President and CEO of The Joint Chiropractic, the fastest-growing chiropractic franchise in the nation.

This wasn’t lost on Dave Know, senior contributor CMO Network at Forbes magazine, who recently featured Holt in the article “How Franchising Can Transform A Fragmented Industry.” In the article, Holt explains how The Joint strengthened its franchising community, how franchising is a great opportunity for fragmented industries, and outlines the challenges and methodology of franchising.

Here’s an excerpt of the article:

Dave Knox: At The Joint, you have been part of re-energizing the brand. How did your deep background in franchising help in this effort?

Peter Holt: Franchising is not an industry. Franchising is simply a methodology, a way you can expand a business. And like so many businesses, we all have different options for expansion, each with its own strengths and weaknesses. And what has been interesting to me is there are probably over 230 different industries that utilize the methodology of franchising. In my own career, I have been involved with industries as varied as frozen desserts at Tasti D-Lite and the postal business with Mail Boxes, etc.

Now with chiropractic care, you can look at that and say, “What on earth do all of those different businesses have in common?” Concept-wise, very little, but in terms of the practice of how to build it through and manage it through a franchise system, an enormous amount.

And so that experience you have gained from each one of those different concepts can be leveraged as you go forward to that next concept. I often talk about when you are building and managing your franchise system, it’s really important to understand that you are actually running two parallel businesses that are unrelated. What I mean is that you are working on a “C” concept, in this case, chiropractic care, and then you are working with methodology and that’s franchising. And the methodology is agnostic to the concept, but understanding both of them is the best way you can really maximize the opportunity of what that concept is.

Knox: The Chiropractic industry is largely made up of solo practitioners. Why do you think the franchise model was such an opportunity?

Holt: There are so many highly fragmented industries that can really benefit from the franchise model. If you look at the chiropractic industry in this country, it’s about a $15 billion industry, and it is absolutely dominated by the 40,000 independent practitioners. We are sitting here as The Joint, we have 530 clinics open in 34 States. We have roughly about 1,400 doctors under our umbrella and we are the largest provider of chiropractic care in the country. That is possible, specifically, by utilizing that franchise model.

And I think you can do this in hair care, in ice cream shops, and all kinds of industries where there is economy to scale that you create when you can increase the size of that overall network and leverage the experience.  Franchising is the business of accelerated learning. If you are an independent concept, you are growing every year and applying those learnings to your business to be more profitable and more successful. In our franchise model, we have 530 versions of that learning taking place. Each one of those franchisees is bringing their own expertise and experience into the field and we can see best practices. We can take that and format it in a way that we can roll it out across the whole network and everybody benefits. This accelerated learning is inherent in the franchise model.

Click here to read more about Peter Holt’s unique insight featured in Forbes‘ “How Franchising Can Transform A Fragmented Industry.”

 

Ready to bring the fastest-growing chiropractic franchise to your community?

If you’re thinking about opening your own The Joint Chiropractic Franchise, explore our research pages here! We offer a wealth of information for potential franchise owners, including the history of The Joint Chiropractic, along with average revenue and startup costs to help you envision yourself within our nationwide clinics.

If you are ready to take the first step in your journey to owning your own franchise, fill out our franchise information form, and a member of our team will be in contact soon to discuss any next steps.

The Joint Chiropractic President & Chief Executive Officer opens up in wide-ranging interview

The Joint Chiropractic, the fastest-growing chiropractic franchise in the nation, excels at helping entrepreneurs thrive in a business that makes access to convenient, affordable and chiropractic care obtainable for millions. 

Now, as the country experiences an unprecedented pandemic, The Joint has mobilized its significant resources to help franchise owners not only thrive and adapt, but also to keep their doors open to continue to treat the people who need relief from back and neck pain.

For Peter Holt, President & Chief Executive Officer of The Joint Chiropractic, the recent pandemic reflects the true value proposition of franchising: entrepreneurs are never in business by themselves, and in good times and bad, they will receive the support they need to prosper. In this wide-ranging interview, Holt shares everything from how our thriving chiropractic business model is designed to help our franchisees maximize profitability, to why franchising is more attractive than ever, to what makes The Joint an attractive investment, and much, much more. 

We all know that prior to the pandemic, brands that were focused on wellness were already on the rise. Now, we’re moving through a period where millions of people are overstressed and the overall quality of life is top of mind for many of us. Where does The Joint fit into this landscape of helping people heal?

Holt: You’re absolutely right — health and wellness has taken on a much greater role in our current climate. I think the traditional methods are being transformed by the digital marketplace, so you’re seeing services become stronger in the health and wellness retail sector. This includes yoga studios, stress labs, and chiropractic care. Having said that, I think what we do at The Joint is at the heart of that in terms of what we’re offering.

First, we provide acute chiropractic care for patients who come in for pain relief. However, our overall message is to improve the quality of life through affordable chiropractic care. Once we’ve alleviated your pain, we have a subscription-based membership model that allows patients to come in and use that weekly adjustment to keep themselves mobile, moving freely, and living the life they’re striving for. 

While this was a difficult period for many, especially independent business operators, The Joint was able to mobilize all of its resources, expertise and leadership to help support franchisees through the crisis. How did you do that and what are some of the silver linings that you experienced? 

Holt: The silver lining for me during this trying time is that our brand improved our level of communication and connection with our franchise community in a way we never have before. We are now having weekly meetings with our National Franchisee Advisory Board, we’ve created a safety and support hotline where franchisees can call about key issues. We have also converted our quarterly meeting to a weekly COVID Town Hall meeting where we share best practices related to improving the sanitation and cleanliness of our clinics. 

As a result, we have created several webinars specific to the issues we were facing in the moment so that our franchisees would be able to survive and thrive during the pandemic. This included how to market in an uncertain time, how to apply for PPP loans, how to negotiate with your landlord about rent deferrals and more. I’m certainly looking forward to seeing that continue and build upon that increased connection as we go forward. 

This unfortunate time is proving challenging for independent operators across the nation. What makes the franchising model more attractive now than it was before this pandemic?

Holt: I couldn’t imagine being an independent owner and having to go through this trying time figuring out how to apply for financial resources, marketing and more. Ultimately, you’re left with all of these questions and you have no one to go to for answers. I think that is truly the power of the franchise model – we stand by our franchise owners during good and bad times.

We’re seeing now that independent owners and operators are struggling to keep their doors open, and they are going to have a harder time recovering from this. As a result, you’ll see bankruptcies and restructuring like you have never seen before. However, franchise owners benefit from being part of a system because we are able to work collectively, share resources, and learn from each other’s experiences in a relatively short period of time. 

For the first time in franchising, we have a new category of business called the “essential business.” Can you explain the importance of investing in an essential business?

Holt: Well, we took a position very early in the pandemic that we were in fact an essential healthcare service and that we would stay open wherever and whenever we can. By doing so,  our franchisees were not only able to stay open, but also help serve those patients who came in to stay out of traditional medicine, which we have seen overwhelmed with treating COVID -19 patients.

Ninety percent of our clinics remained open and, quite frankly, if the patients didn’t show up it wouldn’t have mattered. In April, it was so humbling to see 60% of our patients continue to come in for their adjustment. So, it is certainly advantageous to be an essential business as opposed to some of these other franchise systems that are not because they will have a much more difficult time recovering and reopening as we evolve from this pandemic. 

One of the things that The Joint franchise owners are all united about is helping people in their community heal from pain. How do you think the brand’s services helped people get through this crisis?

Holt: improving the quality of life through affordable chiropractic care is not only in our mission statement, but also in the DNA of The Joint Chiropractic. According to the statistics, 60% of us have been working from home. Most of us don’t own ergonomically correct chairs, so we’re slouched over our computers or sitting on the couch putting our spine more at risk than ever before.

Additionally, children are out of school and there are other stressors at home that are building up. This really gives us an opportunity at The Joint to educate consumers who are not necessarily aware of the efficacy of chiropractic care and how it can help them. So, by keeping our clinics open and serving people, we are able to help people get moving and really address the pain that has been exacerbated by working from home. 

Why is now a good time to invest in The Joint Chiropractic?

Holt: I think this has shown us the strategic vision of this concept, which is providing healthcare services of chiropractic care to people who traditionally have not had access to it. By putting our clinics in a retail setting, making it convenient and affordable, with no appointments or insurance, allows us to introduce people to chiropractic who never had access to it before.

Moreover, COVID-19 hasn’t changed the fact that our nation is seeking a more holistic approach to alleviate pain. So, I think, the business opportunity for us as a concept that helps people alleviate their pain through chiropractic care on an ongoing basis is unchanged. In fact, our need has increased because we have people more in pain working from home and they need more opportunities to address that. I think as more people try chiropractic, they will find that the power and efficacy of chiropractic is remarkable. 

Ready to bring The Joint Chiropractic to your community?

If you’re thinking about opening your own The Joint Chiropractic Franchise, explore our research pages here! We offer a wealth of information for potential franchise owners, including the history of The Joint Chiropractic, along with average revenue and startup costs to help you envision yourself within our nationwide clinics.

If you are ready to take the first step in your journey to owning your own franchise, fill out our franchise information form, and a member of our team will be in contact soon to discuss any next steps.

Business Structure

The Joint Corp. (NASDAQ: JYNT) is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming, The Joint Corp. and its franchisees provide management services to professional chiropractic practices.