The fast-growing chiropractic franchise focuses on culture to help support franchise owners’ growth
A strong culture is a terrific sign that a chiropractic franchise brand has its priorities right – and that’s why it was an immense recognition that The Joint Chiropractic was listed on Franchise Business Review’s awards for the top 100 companies with the best workplace culture.
“Creating a winning culture among its franchise owners is always going to be a key driver of success for any franchise brand,” Franchise Business Review reported. “And the verification for that commitment is being named one of the top companies named to Franchise Business Review’s Culture100.”
Franchise Business Review asked more than 24,800 franchisees from more than 224 brands a series of 12 specific questions that focused on leadership, core values, honesty and integrity, as well as overall company support. But questions were also geared toward lifestyle, such as: “Do you enjoy being part of the organization?” “Do you feel valued?” and “Would you recommend the company to someone considering buying a franchise?”
The Joint Chiropractic checked all the boxes and stood out for the company’s core values, honesty, integrity and overall support for their franchisees.
“We’re proud to be recognized for our franchisee relations and engagement,” says Jorge Armenteros, Vice President of Operations with The Joint. “This award not only demonstrates the favorable feedback of our franchise system, but also validates the effective business model and package of support that we’ve put together for our franchise owners.”
The Joint’s supportive business model for franchisees
Indeed, The Joint Chiropractic offers franchisees support every step of the way. Initial training includes a week of in-clinic training at a regional training clinic, followed by a week of corporate training and new clinic opening support. Ongoing training and support, as well as consulting, is offered through our local Regional Developers and Franchise Business Consultants through the learning center LMS platform.
Our Regional Developers and Franchise Business Consultants also work with franchisees to identify opportunities to improve revenue and patient experience by analyzing all aspects of a clinic’s performance. Support tools include labor optimization models, one-page business plans and tool kits covering every aspect of the business.
The Joint Chiropractic franchise offers a no insurance, no appointment cash-based membership where patients can come into a clinic on their own schedule and receive care in any one of the company’s 600-plus locations in the U.S. And what’s driven success is our brand’s strategy, which focuses on accessibility of care, credibility of our providers and empathy toward our patients who are experiencing physical pain.
“Our model not only offers the potential for strong unit economics, but it also provides the opportunity to own a business that has a noble purpose,” says Eric Simon, Vice President of Franchise Development with The Joint. “Our franchise owners are helping people in their communities manage their pain and improve their lives on a daily basis.
The ease and simplicity of our model make this a great business for people of all backgrounds, and our robust support infrastructure makes it easy for franchise owners to scale. This is a business that can make a tremendous impact, not only in the lives of our franchise owners, but also in the lives of their patients.”
Ready to bring the fastest-growing chiropractor franchise to your community?
If you’re thinking about opening your own The Joint Chiropractic Franchise, explore our research pages here! We offer a wealth of information for potential franchise owners, including the history of The Joint Chiropractic, along with average revenue and startup costs to help you envision yourself within our nationwide clinics.
If you are ready to take the first step in your journey to owning your own franchise, fill out our franchise information form, and a member of our team will be in contact soon to discuss any next steps.
How a family of entrepreneurs found success with the fast-growing chiropractic franchise
For the Gordon’s, opening a clinic with The Joint Chiropractic® wasn’t just about the potential profits and opportunities for growth, it was just as important to provide a service to their community and gave back. As a family unit, they found that calling in The Joint’s esteemed reputation for providing chiropractic franchise care.
“I had been in franchising for more than 40 years,” says Gordon Thornton. “And as we were building The Joint brand, it seemed to be the perfect opportunity for all of us.”
Gordon and his wife, Mia, and brother, Marvin, are now one of the highest performing franchise clinics in the country. More recently, the Thorntons have taken on a new role as Regional Developer of the Washington D.C. and Maryland market, with unprecedented growth on the horizon.
“Franchising allows you to be in business for yourself, but not by yourself,” Gordon said. “And what I really appreciated about The Joint was its very simple, streamlined business model. And, it’s a business that’s easy to scale and grow in multiple locations over multiple geographical locations. More than that, we saw the opportunity to really help people.”
In this interview, the Thornton’s talk about why they love their business, what opportunities are available for aspiring entrepreneurs and their hopes for the future.
Q: What’s the most emotionally rewarding aspect of running The Joint Chiropractic?
Mia: We are changing lives across the globe. The Joint Chiropractic franchise has over 600 locations nationwide, and over 1,600 licensed chiropractors. And last year, The Joint treated more than 8 million patients. Every day we wake up and I say, “Okay, we are doing something great. We are adding value back to our community.” And we’re making it affordable and convenient, which of course adds value to it as well.
Q: For potential franchisees, if they’ve never been in business before, how does The Joint Chiropractic help owners become successful?
Gordon: One is the operating platform itself. The operations manual is very well written, it’s easy to understand, easy to follow. In addition to that, there is hands-on and onsite training that takes place that allows you the opportunity to practice the things you learned in the operations manual. There’s also a new franchisee training class. Typically, it would be at corporate headquarters, but right now in the COVID environment, it’s primarily virtual. But even still, it adds to your ability to understand the operating model before you even open your first clinic.
Q: What kind of ongoing support is there?
Gordon: As you’re open and operating, you have a network of people there to support you, like field representatives at the corporate office. Your fellow franchisees are a great source. Part of the benefits of a franchise organization is that you are associated with other people who are walking the same walk and talking the same talk. So, you have this extensive list of people to reach out to who’ve experienced whatever problem or situation you’re dealing with at the moment, and most likely, has the answer for you.
Q: Why is the business model so straightforward and simple to operate?
Mia: The Joint Chiropractic has really modernized chiropractic care. With our no appointment walk-ins welcome, no insurance hassle model, it keeps it very straight to the point. We only perform routine chiropractic adjustments. So we are a wellness-based clinic. The model itself is simple. We just do chiropractic adjustments.
Q: And how has business been?
Marvin: Our clinics perform extraordinarily well. Even during the COVID environment, a steady level of new patients are coming in and we’ve seen an increase in certain areas. We’ve been able to remain viable in providing routine affordable chiropractic care to provide relief to our patients.
Q: What are your plans as Regional Developers?
Gordon: We want to recruit new franchisees into the business to bring in new thinking, new blood, and help us expand the footprint. And, our real goal is to develop the marketplace so that we can provide routine and affordable chiropractic care to this great population base that is in the greater Washington, D.C. and Maryland areas. And once we recruit them, we want to help them find their initial location, guide and support them through the build-out process and also to work with them on their pre-opening, marketing, operations, hiring, and training.
Q: What qualities do you need to thrive as an owner with The Joint Chiropractic?
Mia: We are looking for people to be in business, not by themselves, but for themselves. Ultimately, we want ambitious, determined individuals who are passionate about chiropractic care, preferably consumers of chiropractic, because when you are receiving chiropractic care, you immediately become passionate about it because of what it’s doing for you.
Ready to bring the fastest-growing of the chiropractor franchises to your community?
This healthcare franchise’s business model is simple, straightforward, and quick-to-scale. This benefits both franchisees and their customers. For in-depth details about The Joint Chiropractic Franchise healthcare opportunity, download the free franchise information report.
