How a health & wellness entrepreneur became a Regional Developer with the fast-growing chiropractic franchise
As an entrepreneur in the health and wellness segment for decades, Barry Goodman has a passion for owning businesses that make people feel better and improve their overall quality of life at The Joint Chiropractic franchise.
Goodman found that calling with The Joint, and now owns several clinics across multiple states. He also serves as the Regional Developer for Florida and Kentucky where the opportunity for new clinics is incredibly strong.
In this candid interview, Goodman opens about why The Joint Chiropractic is a great business to own in markets both large and small, the current opportunity for expansion in Kentucky, and why owning a business that makes people feel better, makes him feel good as an owner.
Q: What’s the best part about running your own business?
A: Because you’re your own boss. I answered to myself, and if I was going to be successful it depended on myself. And I think the most important thing was being able to take what I’ve learned and to multiply it into other successful locations.
Q: What was it about The Joint Chiropractic that attracted you?
A: When I saw that The Joint Chiropractic was expanding here in Nashville with other locations, I said, “Well, maybe they were becoming successful.” And I reached out and met the franchisee here locally and liked what I saw. And visited Scottsdale to The Joint corporate offices and talked to them about the opportunity. And the rest is history. I got involved and bought my first franchise in August 2016.
Q: Were you hesitant to enter chiropractic care without previous experience?
A: Of course, but a lot of it has to do with the training that you get and how well the franchisor wants to scrutinize their franchisees. I visited a lot of locations and met with a lot of franchisees.
They were not really chiropractors themselves, they didn’t have any medical backgrounds. They were entrepreneurs like myself.
Q: What is the demand for chiropractic care?
A: It’s getting bigger and bigger, which is very encouraging. Our audience and potential customer patient numbers are vast. I could also see one of the most important things was making sure we got a great location. And I soon figured out that not only location is key, but also the chiropractors themselves.
Q: What’s the opportunity like in Kentucky for growth?
A: The demand is going to be good. I feel that in the next three years, we’ll completely have the state occupied with franchisees and clinics in Kentucky.
Q: Why are entrepreneurs drawn to The Joint Chiropractic franchise?
A: We can see the successes of our employees. The strength of the model is straightforward enough to go and take what you learn on the first and second unit and go buy a third and fourth. And that’s exactly what’s happening with present franchisees.
Q: What do customers love about The Joint Chiropractic franchise?
A: There’s no question about it, it’s a patient experience. They come in, and we put them through a recovery stage. So, if they’re in pain, then we want to address that pain immediately and get them in as many times as possible. Then we have the relief stage, basically, we’re going to maintain and make sure that they’re stabilizing the pain they’ve had.
Q: What are your hopes going forward?
A: Being a multi-unit franchisee, I like to build companies. I like to see the successes of the employees. I like to see them move up the ladder and take roles into being more of middle management. I’ve got a couple of people that are area managers with our company now. They’re looking to become franchisees, and I take a lot of pride in seeing that. So I think I see that, not only having maybe 10 to 20 clinics myself, but also seeing a lot of other people that presently are working for us in our clinics, growing and becoming franchisees like myself as well.
Ready to bring the fastest-growing chiropractic franchise to your community?
Considering opening your own The Joint Chiropractic franchise clinic? Explore our research pages here!
We offer a wealth of information for potential franchise owners, including the history of The Joint Chiropractic, along with average revenue and startup costs to help you envision yourself within our nationwide clinics.
If you are ready to take the first step in your journey to owning your own franchise, fill out our franchise information form, and a member of our team will be in contact soon to discuss any next steps.
How an entrepreneur found a meaningful life in business with the fast-growing chiropractic franchise
Noah Stone is one of the most successful multi-unit owners in The Joint Chiropractic franchise network, and he’s not done yet.
Stone came to The Joint Chiropractic because he recognized the strength of our unique business model, as well as the pent up demand for accessible chiropractic care. In this wide-ranging interview, Stone speaks to why The Joint Chiropractic is a great business to own and why his patients love his clinics and much, much more.
Q: Where were you working before joining The Joint Chiropractic franchise network?
A: I had several experiences coming from fairly humble beginnings and being one of the first people in my family to graduate from college. I had some corporate jobs doing financial analysis, and I then helped my father build a business. I was a stockbroker for a while, then mortgages as well as real estate, and was really unfamiliar with franchising until my wife introduced me to it.
Q: How did you find The Joint Chiropractic franchise opportunities?
A: I was assisting my wife on a remodel of one of her businesses, and the contractor that we were using and I had hit it off and we were talking and he had asked me if I had heard of The Joint Chiropractic , which I had not. And I said, “Well, can you tell me more about it?” So the contractor actually told me about it. The contractor was in our network of a group of small business owners. And he told me I needed to reach out to the regional developer of the concept and talk to them more about it.
Q: When did you realize it was a good fit?
A: The numbers made sense. Being analytical by nature and having a finance background, I did some evaluation of the potential of the profession. And finding studies, chiropractic, medical, physical therapy studies, that talked about anywhere from three quarters to 80% of the population suffering from some type of musculoskeletal condition that could be addressed through some type of physical therapy, including chiropractic.
Then realizing in those same studies that chiropractic only had about 3% market penetration, as far as utilization by the general public. And most of it seemed to be around injury, whether it was a car accident or other acute condition, and almost none of it was oriented towards wellness.
Q: What numbers most struck you?
A: There was an obvious opportunity, where 75% to 80% of the population is open to this type of treatment, and could benefit from it, however there’s only utilization of approximately 3-5%. You’re looking at three quarters of the population could benefit and partake in our care. And that from just a very high level, sensible standpoint, from a numbers perspective made sense.
And then the membership model that we’re familiar with from my wife’s prior franchise, it’s a very strong business model once that residual income begins to flow. Seeing how it was structured made a lot of sense. So between the understanding that there was pent up demand and potential demand there, and understanding the business model and the strength of it, it made a lot of sense.
A: Have you seen more and more people come to chiropractic care as a part of their preventative wellness strategy?
Q: Oh yeah, absolutely. Part of the greater task that we have in introducing our services to the public is education. Helping them understand the application of chiropractic, how it’s intended to treat the body, how it’s intended to work and not only alleviate pain, but prevent pain. Giving people a mindset that your body is a biological machine, just like your car is a machine. It takes fuel, it creates waste, it breaks down, it gets old and those things require maintenance. So when we talk about pain, that’s typically someone’s motive.
A: How has the support been from corporate offices?
Q: They exceed my expectations on a daily basis. This management team is beyond exceptional. They never leave a doubt that they’re concerned about the successes of franchisees. And it’s brought me closer to the brand as well. Before we stayed in our lane and did our operations within our clinics and did what we could do to operate our businesses as best as possible. But I’ve seen this increased engagement by our corporate team, and their true concern about franchisees at every level. I currently operate six clinics, have a seventh clinic in construction, and have two more to develop after that.
Ready to bring the fastest-growing of the chiropractor franchises to your community?
If you’re thinking about opening your own The Joint Chiropractic Franchise, explore our research pages here! We offer a wealth of information for potential franchise owners, including the history of The Joint Chiropractic, along with average revenue and startup costs to help you envision yourself within our nationwide clinics.
If you are ready to take the first step in your journey to owning your own franchise, fill out our franchise information form, and a member of our team will be in contact soon to discuss any next steps.
