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The Joint Chiropractic Franchise Review: Meet Gordon, Marvin, and Mia Thornton

How a family of entrepreneurs became one of the most successful franchise owners in the The Joint Chiropractic network

Gordon and Marvin Thornton always knew that they would be in business together – they just needed the right opportunity at the right time. As brothers, they watched each other’s careers with pride from afar – and sometimes very far indeed, as Marvin was often abroad serving in the U.S. military, while Gordon became successful as an entrepreneur.

Gordon was a multi-unit franchise owner with Massage Envy when he decided to invest in The Joint Chiropractic®. While both brands operated in the booming health & wellness segment, The Joint allowed Gordon the ability to own a business that provided an affordable, convenient, and accessible way for people to heal from back and neck pain.

The Joint Chiropractic franchise review office

“You’re helping people feel better every day,” he says. “I’ve seen what chiropractic care did for my wife – it’s helped her treat her pain issues holistically and effectively. It’s hard not to be passionate about owning a business that makes this big of an impact on people’s lives. It’s also far easier to run than other businesses I’ve owned – McDonald’s was very hard to operate and even Massage Envy was a lot harder.”

Marvin was stationed in Afghanistan when he got the call from his brother asking him to join him in his new venture with The Joint. Seven years later, when Marvin retired as a Colonel with 28 years of service, it was finally the right time for the brothers to go into business together.

“I remember reading the brochure when I was stationed overseas and I couldn’t wait to be a part of it,” Marvin says. “When I retired after 28 years in the military, it was the right time to get involved. I loved the simplicity of the business. I loved how accessible it was to customers. The Joint has truly opened up the benefits of chiropractic care to a much larger extent than ever before.”

Now, the brothers have eight clinics together in the Washington, D.C., area, and are now, along with Gordon’s wife, Mia, the Regional Developers for Maryland and Washington, D.C.

“There’s so much potential for entrepreneurs to do well in this business,” Mia says. “The unit-level economics are outstanding and there’s an incredible demand for holistic pain management. We’ve seen our clinics continue to grow and the pandemic proved just how essential we are to our patients. The Joint provides exceptional support in real estate, marketing, and more, and we’re also here to guide entrepreneurs at a local level.”

With plans to develop up to 30 clinics in the Maryland and Washington, D.C., area over the next few years, this family business is looking towards a bright future of their own making.

“It’s been such a rewarding experience, both personally and professionally,” Gordon says. “We’re creating opportunities for entrepreneurs, for chiropractors, and providing great places to work. We’re helping people feel better every time they come to see us. It’s a fun business to be a part of and it’s even better that we get to do it with family. There’s nothing better than that.”

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report or hear another The Joint franchise review from more of our franchisees.

The Joint Chiropractic Franchise Owner and NFL Athlete Talks Investing in Wellness

The Joint Chiropractic® influences life and career in “Lift U Up” podcast with Tamika Bickham

As an NFL linebacker for the Tampa Bay Buccaneers, Kevin Minter knows a lot about aches and pains. His tenure in the NFL has led him to be passionate about chiropractic care in order to keep healthy – which made him a perfect fit to invest in The Joint Chiropractic franchise.

The Joint was founded in 1999, with a mission to improve the quality of life through affordable and convenient access to chiropractic care. Minter’s passion for health & wellness as an NFL superstar was in perfect alignment with The Joint’s mission.

The Joint Chiropractic Franchise Kevin Minter and Tamika Bickham podcast

Minter currently owns two franchise clinics in the Atlanta market and now, he is ready to expand into South Florida. To discuss his growth plans, passion for chiropractic care, and why he invested in The Joint, Minter recently appeared on “Lift U Up,” a podcast hosted by Tamika Bickham, an award-winning TV journalist.

“We picked a territory in South Florida because we know those communities are focused on health and wellness,” Minter explains. “When I started to understand the franchise system, I wished I had done it sooner. It’s a straightforward business that’s affordable to own and I was giving back to my community.”

On the podcast, Minter explains how chiropractic care has helped him personally, helping him heal from injuries and keep him game ready. As a franchise owner with The Joint, Minter now gets to spread the benefits of chiropractic care, helping people heal from the back and neck pain that is limiting their quality of life.

“Chiropractic care has been essential to my training and my wellness,” Minter reveals. Investing with The Joint was personal to him. It is an investment for your future well-being and not only as it relates to business. “As your body ages, it becomes more about movement and maintaining strength, whereas it used to be all about building muscle,” he admits. Jokingly, he says “NFL” should also stand for “Not For Long,” because he knows he can’t play this game forever.

Click here to listen to the full episode.

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

Do I Need To Be A Chiropractor To Invest in The Joint Franchise?

Entrepreneurs with no experience in chiropractic industry excel with The Joint Chiropractic® franchise 

You don’t need to be a chiropractor to invest in The Joint Chiropractic franchise. 

In fact, the majority of our franchise owners have never had any experience in the chiropractic field or medical industry before joining our franchise family. However, all of our franchisees share one thing in common: a passion for chiropractic care.

For more than two decades, The Joint has been at the forefront of helping Americans find relief from pain. With more than 500 locations nationwide, our fast-growing chiropractic franchise has revolutionized access to chiropractic care by offering a convenient retail setting and concierge-style services including no appointments, no insurance hassles and accommodating hours of operation. 

The Joint Employees

If you are looking to own a meaningful business that meets a tremendous need for pain management, The Joint is a best-bet investment. Here are a few reasons how The Joint will help you excel without any prior experience:

The Joint is a simple, efficient business to own and operate 

At The Joint Chiropractic, we are passionate about helping our franchise owners excel in business. This starts with our simple-to-understand, easy-to-scale business model. Our clinics are designed for ease of operations and to keep costs low. You only need two to three employees to operate a clinic efficiently – a chiropractor and a front desk wellness coordinator. The Joint’s small footprint means lower rental possibilities even in the high-end strip centers that our clinics are placed. 

The Joint is a consumer-friendly approach to chiropractic care, and that means that we’re designed to treat as many patients as possible on a day-to-day basis. We’re open on nights and weekends, there are no appointments, we accept walk-ins, and our membership model does away with the need for insurance. The ability to treat more patients increases the profit-potential of our clinics, and it also allows our doctors of chiropractic to help more people find relief from pain.

You can hire a chiropractor to help you run your business

The Joint is not only one of the fastest growing chiropractic franchises in the United States but its network is also the largest employer of chiropractors in the nation. Since you don’t have any chiropractic experience, we know you don’t have any experience hiring a chiropractor. This is where our exceptional leadership team excels as they will train and help you recruit a top chiropractor for your clinic. Chiropractors enjoy working for The Joint because we not only offer spinal adjustments, but we also offer a membership model instead of requiring insurance. As a result, chiropractors spend more time alleviating patients’ pain instead of haggling over payment with insurance companies. 

“We’ve been successful without even having to market ourselves very much — people see our clinics next to their favorite stores or restaurants, and they come in curious,” says Chris Kemper, franchisee/manager of three The Joint locations in Nashville, Tennessee. “When they discover that we’re affordable and offer a membership model, it is very easy to win them over. Our model creates a pathway for our walk-in customers to return.”

Our chiropractic franchise offers unmatched support 

Whether you have industry experience or not, all you need to have is good business acumen and The Joint will teach you the rest. After helping hundreds of entrepreneurs realize their dreams of business ownership, our chiropractic franchise has developed one of the most robust training platforms in the industry. We give you the resources and knowledge-base to know how to operate every aspect of your business from marketing, to how to effectively communicate with and hire chiropractors, and much more. 

“My husband and I own eight clinics in the metropolitan Phoenix,” states Teresa Di Giuseppe, multi-unit and co-owner of The Joint franchises. “We were attracted to The Joint because of the ease of the business model: low overhead, minimal staff. We’re committed to providing the best chiropractic care and helping our patients achieve the lifestyle they want to live. We didn’t have any medical experience prior to franchising with The Joint, however, our business has proven to be successful and profitable because of the simplicity of the business model.”

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

Entrepreneur Magazine Names The Joint Chiropractic a Top Growth Franchise

The Joint ranks high on the esteemed publication’s list of the fastest growing franchise systems in 2020

Entrepreneur Magazine recently named The Joint Chiropractic®, one of the fastest-growing chiropractic franchises in the nation, as a Top Growth Franchise for 2020. 

This highly competitive list recognizes the 150 companies with the greatest franchise unit growth in the United States and Canada, based on data submitted for the respected publication’s “Franchise 500” ranking. For this year’s list, the ranking is based on each brand’s new franchise-unit growth in the U.S. and Canada from July 2016 to July 2019. Thanks to our exceptional growth, The Joint Chiropractic was ranked No. 59. 

In 2020, The Joint has opened 49 new clinics in the U.S. alone and sold 65 new franchise licenses. Additionally, The Joint sold two new Regional Developer Area agreements to facilitate expansion in Iowa, Nebraska, South Dakota, and Wisconsin. 

“The reason why so many entrepreneurs and chiropractors are investing in The Joint is because our unit economics are so strong,” says Peter Holt, President and CEO at The Joint Chiropractic. “I’ve been building and managing franchise systems for 30 years and I have never seen such strong unit economics. On top of that, pain isn’t going away. We’re looking for ways to manage our pain in a holistic way and that is what The Joint provides.”

The Joint Sign

A year industry praise for The Joint

In addition to being ranked sixth on Franchise Gator’s “Top 100” list of the top 100 franchises of 2020, our fast-growing chiropractic franchise was also named to Entrepreneur’s esteemed “Franchise 500” list for the fourth consecutive year. 

“We’re honored to be included on all of these respected lists,” says Holt. “Our number one priority has always been to help our franchise owners thrive in business. These rankings, as well as our continued nationwide expansion, is proof that our efforts are working. As we continue to grow, we look forward to welcoming more entrepreneurs to The Joint Chiropractic franchise in 2020.”

As the nation’s largest and fastest growing chiropractic care franchise with more than 500 locations, The Joint is not only committed to helping franchise owners thrive in business, but also helping Americans find relief from pain through chiropractic care. For two decades, our chiropractic franchise has revolutionized access to chiropractic care by offering a convenient retail setting and concierge-style services including no appointments, no insurance hassles and accommodating hours of operation.

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

The Joint Chiropractic Franchise Helped Americans Move with Free Adjustments

Fast growing chiropractic franchise gives away $1.7 million worth of free adjustments to help Americans relieve pain during pandemic

The Joint Chiropractic®, the fast growing chiropractic franchise, has a mission to help people find fast, affordable and convenient relief from back and neck pain. During the pandemic, our services are more relevant than ever.

This is why The Joint gave away $1.7 million worth of free adjustments to help get Americans moving and relieve pain during the crisis. This June giveaway brought over 60,000 new patients to The Joint’s franchise clinics, successfully introducing them to The Joint’s revolutionary model of chiropractic care.

“Since the onset of COVID-19, nearly two-thirds of Americans were forced to work from home, wreaking havoc on their spines,” says Peter D. Holt, President and CEO of The Joint Corp. “It’s clear from our results that thousands of Americans felt a need to incorporate chiropractic care into their healthcare routines to maintain overall health and wellness. As an essential healthcare service, we are committed to being there for our patients when and where available during the pandemic, as they seek relief from pain and for their wellbeing.” 

the joint chiropractic franchise

For our franchise owners, The Joint was deemed an essential business in most states across the country – meaning that our clinics in those states were allowed to continue operation. This is critical, as franchise owners were able to continue to generate revenue, and most importantly, help their patients find relief from pain, as much of the rest of the economy was shut down.

The Joint has also continued to experience strong growth during 2020, with nearly 20 new openings and several more planned for the months to come.

The Joint is really connecting with entrepreneurs and chiropractors who are seeking a proven business model that can dramatically improve lives,” says Eric Simon, Vice President of Franchise Sales & Development with The Joint Chiropractic. “We’re incredibly proud that our franchise owners continue to see more people than traditional chiropractic clinics by a large margin, and our continued nationwide growth is a reflection of both the profit potential of this business and our ability to connect with consumers in growing numbers. For entrepreneurs, The Joint is a brand that you invest in if you want to make an impact.”

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

Why Investing in The Joint Chiropractic Franchise is a Good Long-Term Business Strategy

Fast growing chiropractic franchise is a winning investment opportunity for entrepreneurs seeking a health & wellness business

We’re living through historic times, and our experience with COVID-19 is going to lead to significant, lasting changes in terms of our attitudes toward overall health and wellness, preventive care, and our ability to fight and treat disease at the individual level.

This increased focus on health and wellness is going to drive many entrepreneurs into the health and wellness category. Already valued at $4.9 billion globally, the health and wellness industry is on pace to become a dominant, central part of the American economy. 

One of the ways to capitalize on this fast-growing industry is to invest in a consumer-driven, preventive care franchise like The Joint Chiropractic®. Founded in 1999, The Joint Chiropractic has revolutionized access to chiropractic care by making it more accessible, convenient and affordable than ever before. As a result, our clinics see over 7 million patients annually, bringing chiropractic to the forefront of mainstream healthcare choices.

However, our growth opportunity is unparalleled. According to Georgetown University, 65 million Americans report a recent episode of back pain, and The Good Body reports that 80% of Americans will experience back pain at some point in their lives. 

Our franchise owners, many of whom had not had experience in the chiropractic industry before franchising with us, are passionate about owning a business that provides a place for people to recover from back and neck pain. 

The Joint is really connecting with entrepreneurs and chiropractors who are seeking a proven business model that can dramatically improve lives,” says Eric Simon, Vice President of Franchise Sales & Development with The Joint Chiropractic. “We’re incredibly proud that our franchise owners continue to see more people than traditional chiropractic clinics by a large margin, and our continued nationwide growth is a reflection of both the profit potential of this business and our ability to connect with consumers in growing numbers. For entrepreneurs, The Joint is a brand that you invest in if you want to make an impact.”

the joint chiropractic franchise

The Joint is a simple, straightforward business that’s quick to scale

One of the great things about The Joint is our business model. Our clinics require a small footprint, zero inventory, and a minimal staff that consists of one front-desk person and a chiropractor on a daily basis to operate. Because we focus on one treatment, spinal alignments conducted by hand, our patients are able to zip in and out in between shopping on the weekends, on their way home from work or on their lunch breaks, in less than 15 minutes.

The Joint also benefits from a gym-like membership model, which means that our franchise owners have recurring revenue that they can count on as they grow their business. And they don’t do that alone. The Joint offers a robust training and support platform that includes everything from real estate, marketing, professional development and more, to help our franchise owners as they grow.

The ease of our business model and the strength of our ongoing support is why so many of our existing franchise owners have scaled up to multi-unit ownership.

For Barrett McNabb, owner of five clinics with The Joint in Houston, Texas, the ability to help more people heal is the reason to keep reinvesting in new clinics. “I hope to keep expanding,” says McNabb. “The future is just so bright. Only 10% of the population has even experienced chiropractic care.”

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

The Joint Chiropractic Franchise Continues Expansion With 41 New Openings

Fast growing chiropractic franchise is having a banner year for growth despite the pandemic

The Joint Chiropractic®, the fast growing chiropractic franchise, opened 41 new clinics from January through August of this year – and this while in the midst of a national pandemic that brought the entire economy to a halt.

The reason for The Joint’s continued growth? Classified as an essential business in almost the entire country, The Joint’s clinics were able to continue to operate during the shutdown. From an investment perspective, the classification as an essential business, in most instances, can offer a significant advantage – as business owners are less impacted by economic uncertainty.

And The Joint is an essential business. The Joint helps millions of people recover from neck and back pain, and has helped make access to chiropractic more accessible, convenient and affordable than ever before. The Joint’s strong growth and sales performance is a testament to just how essential our clinics are to the people who rely on us for ongoing wellness.

chiropractic franchise

“As an essential business, we are fortunate that our sales have remained strong, despite this unfortunate time that has been difficult for many businesses across the country,” says Eric Simon, Vice President of Franchise Sales & Development with The Joint. “Franchise owners with The Joint not only own a recession-resistant business model that dramatically improves lives, but our robust support and low barriers to ownership allow them to easily scale their business. I’m tremendously proud of how The Joint is expanding and the great news is there is still room to grow.”

For more than two decades, The Joint has revolutionized access to chiropractic by conveniently placing our clinics in strip centers, next to supermarkets and busy shopping centers. By only allowing walk-in appointments and setting convenient hours for working people, our exciting chiropractic franchise provides patients with treatment when it’s convenient for them.

If you are an entrepreneur looking to take the leap into business ownership and make an impact in your community, The Joint meets an incredible need in the growing chiropractic industry. 

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

Why Owning a Chiropractic Franchise Is A Wise Choice For Entrepreneurs Post Pandemic

Director of Chiropractic and Compliance of the nation’s fastest-growing chiropractic franchise explains why The Joint Chiropractic® Franchise is a best-bet investment

Chiropractic care is a needed business that helps more than 31 million Americans living with back pain. Fortunately, this is where The Joint Chiropractic, the fastest-growing chiropractic franchise in the nation, outshines the competition. Founded in 1999, The Joint excels at helping entrepreneurs prosper in a business that makes access to convenient, affordable and chiropractic care obtainable for millions. 

With more than 500 locations across the country, our thriving chiropractic franchise is growing due to our unique ability to introduce millions of Americans to chiropractic care, but also because of our easy-to-understand business model, as well as our low barriers to ownership, making us a best-bet investment. 

And the industry has taken notice. Recently, Entrepreneur magazine ranked our dynamic chiropractic franchise on their prestigious Franchise 500 list. This is the fifth consecutive year that The Joint has made the list.The best part? There’s plenty of room to grow in the booming $15 billion chiropractic industry. This is why The Joint is seeking savvy entrepreneurs and chiropractors looking to convert their existing business to join our franchise as we continue to expand across the nation.

In this interview, Dr. Steven Knauf, Executive Director of Chiropractic and Compliance with The Joint Chiropractic, shares everything from how our chiropractic business model is designed to help our franchisees maximize profitability, to why franchising is more attractive than ever and what makes The Joint Chiropractic a best-bet investment. 

The Joint Employee Giving Information

How has The Joint being an essential business helped its franchises owners through this unfortunate time?

Dr. Knauf: A lot of businesses have felt the huge impact of losing revenue, having to close, and terminate or furlough employees and we’ve not experienced that. We haven’t because we are an essential business. That means throughout the entire COVID-19 pandemic, we have been able to remain open and available to provide our services and care to the patients who really need us. It really limited the impact on our business because what we saw clearly demonstrated throughout this time is that chiropractic care is highly valued by patients who need it. That is really what has contributed to the strength and stability of our overall model. 

 

The Joint’s ability to provide affordable and convenient chiropractic care is really a true differentiator, especially at a time like this because patients need your services whether there is a pandemic happening or not. Would you agree?

DS: Certainly. I think the best thing to do is to look at it from the consumer standpoint. They themselves might have been those employees who were let go, furloughed, or have to work from home full-time. For myself, I even did it for a bit. I was working off of my kid’s desk because I didn’t have a proper work setup at home. You experience a lot of different kinds of stress just going through this situation, including financial stress. So being able to offer an option for patients to still access the care that they need is really important, even though their financial situation may have changed. 

 

How does chiropractic care help people who are stuck at home, stressed out, and may not be moving as much as they should be?  

Dr. Knauf: In conversing with some people, the pandemic is creating a more sedentary lifestyle than what many of us are used to. It’s a longer time spent not moving and more time spent watching Netflix or some sort of screen. Additionally, you may not be eating well, especially if you have access to food delivery services, which is a contributor to how your body reacts and responds to stress. What chiropractic does at its core is it allows your body to react to its environment. Your brain and your nervous system have to be able to sense all of the things you’re throwing at it and then it has to be able to react appropriately. Chiropractic care restores motion, allows your body to deal with stress and get back to the things you love to do. That’s why recovery is going to be important and that’s why we’re focusing on access to care as people are getting back into their normal routines because they’re going to need it. 

 

Even before the pandemic The Joint was introducing chiropractic care to millions of people who hadn’t tried it before. Now that the economy is reopening, do you think that the focus on health and wellness is going to increase going forward? 

Dr. Knauf: I think we’re already trending that way — even without COVID-19 hitting. I think society was really starting to embrace health and wellness more than it had traditionally, which is a growing trend that was supporting our brand’s growth. However, what’s highlighted in this current situation is the value of health and wellness, and how resilient it can make your body if you’ve adopted these measures. So I have to believe that our patients who have been with us prior to this have weathered the storm much better than those who hadn’t seen chiropractors or hadn’t valued health and wellness before this. As we move forward, I think we’re going to see a lot of consumers being educated by concepts like ours. Maybe you didn’t take advantage of us, or didn’t understand what we’re about, but this situation has alerted us to how valuable our health and wellness is, which is why now is the time to start taking it seriously. The best thing is that it’s not too late — you can get into a routine, start taking better care of yourself and get on a better track for overall health and wellness. 

 

In the coming month, The Joint is offering free adjustments to people who haven’t tried it before. After coming out of months of being sedentary, being stressed out and not knowing what to expect, do you think a lot of people are going to need the services The Joint provides?

Dr. Knauf: Absolutely. I think there’s going to be a lot of awareness. I think most people have some kind of ache or pain happening that they didn’t have prior to this situation. So it’s our responsibility to educate them on the options that they have for getting back on track. Moreover, it’s really a responsibility of ours as a leader within the profession to provide this offer. There is no larger clinic system of chiropractic in the world that is able to provide a service to people that they need, especially in a time like this. It’s an obligation for us because we have to be there to serve our communities and get them back on track. 

 

As the largest provider of chiropractic care in the world, franchise owners and chiropractors with The Joint have the advantage of being part of a franchise system that works hard to ensure they have all of the necessary resources they need to make it through these times. What’s your take on that?

Dr. Knauf: What’s important is that everyone stays safe through this entire time period. Safety and support has to be top of mind and we’ve really embraced that safety and support, to keep us directionally focused on how we’re going to get through this. I’m incredibly honored that our doctors have taken up the call to continue to serve and deliver the care from the profession they chose to join. It’s important to us that we provide our staff and their patients all of the tools of support that we can so they can practice safely within our clinics. 

 

Even through this pandemic, The Joint has continued to grow, add new franchise owners and open new clinics. How does that make you feel to be a part of a brand that is not only  resilient, but also helps entrepreneurs open a business that is necessary to their communities?

Dr. Knauf:  It’s an amazing feeling to be a part of a company that is able to grow through the services that we provide in such a trying time like this. I’ve conversed with many chiropractors around the profession — whether it’s associations, people from school, other colleagues, private practice owners — and that’s not the story for every chiropractor out there. Unfortunately, chiropractors are losing their business, just like other small businesses are. And it’s incredibly sad to see that they didn’t have access to robust support for their business to make it through a situation like this. What’s heartening is that there is a proven business model with proven systems for chiropractors where they can receive the necessary tools and support, which will help them not only weather difficult situations, but also continue to grow in them. 

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

The Joint Chiropractic Franchise Review: Q&A with Dr. Derrell Blackburn

Senior Manager at The Joint Chiropractic® explains why the chiropractic franchise is well positioned for robust growth as the industry gains more popularity

The health and wellness industry has gone mainstream. So much so that the global wellness market is estimated to reach $4.75 trillion in 2019, according to Wellness Creative Co. Despite the industry staying on par with its projected annual 6.4 percent growth rate, notes the research company, chiropractic care specifically is only recently starting to gain traction. 

the joint chiropractic franchiseThe chiropractic profession has been in existence for more than 110 years. During that time, it has overcome a litany of hardships, including attempts by the American Medical Association to destroy the profession, and rejection by many in the health care field. However, as chiropractic medicine has gained more respect among its health care peers, it’s also become more popular among consumers. According to the Journal of Bone & Joint Surgery, the total costs associated with lower back pain in the United States exceed $100 billion each year, two-thirds of which are a result of lost wages and reduced productivity.

With today’s growing emphasis on quality care, cost effectiveness and clinical outcomes, it makes sense why chiropractic care continues to receive increased attention, says Dr. Derrell Blackburn, Senior Manager of Chiropractic Relations and Training at The Joint Chiropractic, the nation’s fastest-growing chiropractic franchise. Founded 20 years ago, The Joint has continued to stand out in the $15 billion chiropractic industry by making access to care more affordable, accessible and convenient than ever before. With more than 480 locations nationwide, the growing chiropractic franchise is a meaningful business that meets an incredible demand for holistic pain management.

In this interview, Dr. Blackburn explains why The Joint Chiropractic is well positioned for robust growth as chiropractic care moves further into the mainstream. 

Why has chiropractic care become mainstream in society?

Dr. Blackburn: In regards to health care, chiropractic care is more mainstream than it has been, but it has a long way to go and we’re definitely on the right track. Today, we have more information available to us than ever before with technology, which is creating curiosity. People want to know more about themselves and what can help them. They are also seeking out non-pharma logical options for health care in general. I think the more you learn about your body, the more chiropractic makes sense. 

With the rise of the opioid epidemic and surgeries becoming commonplace that are largely ineffective, do you agree that people are really looking for a holistic approach to care?

Dr. Blackburn: I do 100 percent. The United States is number one in both surgeries given and the number of drugs prescribed. Yet we are not even in the top half of health as a nation. Therefore, people are questioning if drugs and surgeries are truly the answer, why are we not number one in health? The opioid crisis is only scratching the surface, and there is a lot of awareness because it’s such a problem. However, that is 100 percent why people are seeking out options for care, and chiropractic happens to be one of them. 

How does chiropractic care help people with chronic and ongoing pain management?

Dr. Blackburn: Chiropractic helps because it works directly with the spine, but indirectly with the nervous system. The reason there is any dysfunction with our bodies is because there is a lack of communication within, or an increased amount of inflammation. Inflammation is typically the key to the pain we feel because it is a response to something happening within our body. This pain can become chronic because inflammation is a cycle. If we don’t break the cycle, it can be very hard to reverse.

This is where chiropractic care comes in. By creating a bit of awareness in the inflamed area, we create a better response, ultimately reducing the amount of inflammation. If we can do that even in the slightest bit, we will experience results whether that’s on a pain and/or dysfunction level. 

How does The Joint Chiropractic stand out from the rest of the industry with its approach to care?

Dr. Blackburn: The Joint specializes in chiropractic. That may sound strange considering there are many other chiropractors, including myself, who come from a private practice. However, we only specialize in chiropractic. That means people come in to get their spine checked and adjusted where necessary and they leave. Often when you go to other chiropractors, there could be various adjunct therapies that could be applied and/or things done to people that takes away from chiropractic care in the sense of specializing in that only. At The Joint, you are getting the benefits of chiropractic-focused approach and the best quality care in the most efficient manner possible. More importantly, we don’t accept insurance and provide our services at an affordable price. 

We not only continue to train chiropractors, but are extremely compliant by necessity. We maintain a high level of consistency and quality with the care we provide for our patients, especially in the way we document and take notes. For example, you could be treated in Arizona and then go to one of our locations in New Jersey and receive the same quality care. Our doctors can look at a patient’s record and find out exactly what happened the last time they visited another one of our practices.  

As someone who has owned their own practice, would you say that The Joint is easier for practitioners and owners alike?

Dr. Blackburn: Yes, and it’s likely because there is no hassle with insurance; there is not a ton of paperwork because The Joint has fantastic digital notes and electronic health records. A lot of times in those private practices, I was a one-man band. I had to do all my marketing and external outreach, as well as play the role of the doctor, business specialist and salesman. When you come into The Joint as a doctor, you’re doing what you went to school to do: be a chiropractor. 

The Joint will handle everything business-wise. Unfortunately, we’ve seen chiropractors go into business for themselves and fail because of the lack of business acumen being taught in school. That’s another reason why chiropractic care hasn’t become as mainstream as it could be. Doctors aren’t making themselves as accessible as they could be because they’re missing key business links to make their name even bigger in their community, which is what The Joint provides. 

The franchise recently launched the Path to Ownership Program, which helps chiropractors own their own business after a prolonged period of time. Why is this important?

Dr. Blackburn: This program is in its infancy, and we’re continuing to develop it. However, the idea is a chiropractor, who could be a recent college graduate, has a desire to own his or her own business but does not have the necessary funds to do so. However, they are willing to work for everything they will get in a chiropractic office. The idea is that they will work their way into an ownership position after so many years of service to that office. 

What’s your vision for The Joint?

Dr. Blackburn: It’s huge. I left a private practice that provided me with a comfortable life in the Bay Area because of that vision. I know that because of the number of chiropractors The Joint is employing and the visibility they are providing for chiropractors, the sky’s the limit. As I said earlier, chiropractic is more mainstream than it has been. But the utilization of chiropractic in general health care is still so low there really is no ceiling. However, when it does truly become mainstream which is going to start happening soon we’ll need more locations for The Joint as well as more chiropractors because so many people can benefit from chiropractic care.

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

The Joint Chiropractic Franchise Opens Multiple New Locations Across the Country

The fastest-growing chiropractic franchise celebrates multiple new openings as it aggressively expands across the U.S.

The Joint, the fastest-growing chiropractic franchise, is opening locations at a rapid clip in markets across the United States. Founded in 1999, The Joint is ushering in a new era for the $15 billion chiropractic industry by focusing on accessible and affordable care that is friendly to consumers without sacrificing the quality of care the franchise delivers. The Joint celebrated the milestone of opening the 400th location in January.

“There is no doubt that The Joint is really connecting with entrepreneurs and chiropractors who are seeking a proven business model that can dramatically improve lives,” says Eric Simon, Vice President of Franchise Sales & Development with The Joint. “We’re incredibly proud that our franchise owners continue to be more profitable and treat more people than traditional chiropractic clinics by a large margin, and our continued nationwide growth is a reflection of both the profit potential of this business and our ability to connect with consumers in growing numbers. For entrepreneurs, The Joint is a brand that you invest in if you want to make an impact and earn a great living at the same time.”

the joint clinic interior

Where is The Joint expanding?

Here is a rundown of everywhere The Joint has recently announced openings across the country:

  • Two new franchise clinics in Atlanta, Georgia. This brings the total franchise clinics in the Atlanta metropolitan area to 31 locations.
  • One new franchise in Cleveland, Ohio. This is The Joint’s first franchise clinic in Northeast Ohio and the sixth total in the Buckeye State.
  • One new franchise clinic in Wichita, Kansas. This is the second location in the city’s market.

Ready to bring the fastest-growing chiropractic franchise to your community?

For in-depth details about The Joint franchise opportunity, download the free franchise information report.

About The Joint Chiropractic

Based in Scottsdale, Arizona, The Joint is an emerging growth company that is reinventing chiropractic care by making quality care convenient and affordable for patients seeking pain relief and ongoing wellness. The brand’s no-appointment policy and convenient hours and locations make care more accessible, and affordable membership plans and packages eliminate the need for insurance. With more than 400 clinics nationwide and nearly 5 million patient visits annually, The Joint is a leader in the chiropractic profession. For more information about The Joint’s franchise opportunities, visit www.thejointfranchise.com.

Business Structure

The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, Florida, Illinois, Kansas, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Tennessee and Washington, The Joint and its franchisees provide management services to professional chiropractic practices.

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