The Joint Franchise Review: Q&A with Chris Kemper
Entrepreneur opens up about finding fast and sustained success with the largest chiropractic franchise in the nation
As the nation’s first chiropractic franchise, The Joint has shepherded the $14 billion industry into an era of rapid growth and mainstream credibility. The Joint has taken the chiropractic industry by storm and grown from a handful of stores to more than 350 locations across the country in less than a decade, creating opportunities for new entrepreneurs to enter the chiropractic industry without any prior experience.
One of these entrepreneurs is Chris Kemper, owner of three chiropractic franchise locations in the Greater-Nashville area. Chris is a millennial entrepreneur who was looking into food franchise concepts before a ski injury sent him to The Joint while visiting his family in Phoenix, Arizona. The visit turned out to be life-changing: Chris got to experience first-hand how The Joint is providing an entire generation of customers access to the health and wellness benefits of chiropractic maintenance care by not requiring appointments, eliminating insurance and offering extended evening and weekend hours.
“I was looking at franchising with Jimmy John’s, but after experiencing The Joint and speaking to their executive team, I knew that this was a business where I could do something positive for my community,” Chris says. “The support of the corporate team has been phenomenal. They have helped with site selection and provided a lot of guidance as to how to search for the right chiropractor. We’ve been successful without even having to market ourselves very much; people see our clinics next to their favorite stores or restaurants, and they come in curious. When they discover that we’re affordable and offer a membership model, it is very easy to win them over. Our model creates a pathway for our walk-in customers to return.”
The Joint is bringing chiropractic care to the mainstream. As the first publicly-traded membership-based chiropractic franchise, The Joint is a vastly different business model than the hard-to-find chiropractic clinics of yore. The Joint places its clinics in highly visible retail settings next to local coffee shops and supermarkets. There are no appointments, no insurance paperwork and no waiting to see a doctor. The Joint is also far more affordable than traditional chiropractic clinics; the average visit to The Joint costs nearly half as much as the insurance co-pay of a traditional chiropractic visit.
The Joint is unique in the chiropractic industry because of our gym-like membership model, which provides our franchise owners with a recurring revenue stream and our members with an affordable plan to manage their health and wellness. The Joint also offers multiple-visit bundles, encourages walk-in appointments and is open on evenings and weekends, giving our doctors the potential to treat far more customers than a traditional chiropractic clinic could ever imagine.
“The fact that The Joint is patient-centered, accessible, affordable and intent on providing an excellent customer experience, gives us and the entire chiropractic industry a new level of credibility,” Chris says. “The model is the reason that we’re successful. Our customers respond organically to the fact that we’re located in the same shopping centers as their favorite coffee shops and supermarkets. Since I’ve opened the three stores, I’ve found that the demand for chiropractic care has only grown. The Joint has found out what customers need and is giving it to them — that is why we’re successful.”
The Joint is a low-cost investment opportunity with high potential returns
With the total investment estimate to begin operations on a new chiropractic franchise ranging from $216,200 to $331,700, The Joint is a low-cost investment opportunity with potential for high returns. Because our build-out costs are substantially lower than other brands in the healthcare segment, The Joint offers a quicker ramp-up time to allow for a potentially faster return on investment. The franchise fee for your first chiropractic franchise is $39,900, and the franchise fee for multiple units may be discounted if certain conditions are met.
With a small footprint, limited overhead and staff consisting of three to four employees, The Joint is easy to operate and boasts a proven business model that is unique in the $3 trillion healthcare industry. Our membership model eliminates the need for insurance while providing our franchise owners with a recurring revenue stream that helps to maximize profitability and potentially quicken the return on investment. Our model works for chiropractors seeking to own a business that avoids the nightmare of insurance billing, and it works equally well for business investors who see the need for more accessible chiropractic care.
“Franchising with The Joint has been an incredible experience,” Chris says. “We’re going to keep growing in the Nashville area by opening new locations in surrounding suburbs. The Joint has proven that the need for our services is overwhelming and that the model is extremely effective, easy-to-scale and easy-to-run.”
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About The Joint Chiropractic
The Joint Chiropractic (NASDAQ: JYNT) revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, the company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. With more than 550 locations nationwide and over seven million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. Named on Franchise Times “Top 200+ Franchises” and Entrepreneur’s “Franchise 500®” lists, The Joint Chiropractic is an innovative force, where healthcare meets retail.
The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming, The Joint Corp. and its franchisees provide management services to certain professional chiropractic practices.