How Large Is The Chiropractic Industry?
The nation’s fastest-growing chiropractic healthcare franchise is reinventing chiropractic care for the 21st century consumer
The chiropractic industry is going through a sizeable growth spurt, and an entire generation of Americans is turning to chiropractic care for regular health and wellness benefits. This shift has created a huge opportunity for smart entrepreneurs and chiropractors.
As Americans expand their definition of a healthcare franchise, alternative methods of healthcare are experiencing a rise in popularity for their ability to effectively treat common ailments without the use of prescription drugs. Nowhere is this more evident than in the chiropractic industry, which is expected to grow well beyond its current market valuation of $14 billion in annual revenue* in the coming years.
The Global Burden of Disease Study reports that lower back pain is the leading cause of disability, and the last time The American Academy of Orthopedic Surgeons measured patient visits for back pain in 2012, they found that 52.4 million more people visited their doctor for back pain than in 2004*. According to NPR, those suffering from back pain account for the largest portion collecting a government disability check** — a number that is likely to rise as our lifestyles become more sedentary and less active, coinciding with record obesity levels and an aging baby boomer population.
The costs of back and neck pain are staggering
In addition to sidelining millions of workers to disability, neck and back pain is costing people millions. Forbes reports that diagnosing, treating and managing neck and back pain has reached $85 million annually. With so many in pain, it is no wonder that chiropractic care has finally arrived in the mainstream.
“The field of chiropractic care is becoming significantly more important as more and more people are becoming concerned with finding alternative methods to manage their overall health and wellness,” says Peter Holt, President & CEO of the Joint. “People’s perception of chiropractic care is dramatically changing due to several factors: our nation’s problems with obesity and the medical emergency that is the abuse of pain medication, which has never been higher than it is now. As 87% of people will experience back pain at some point in their lives, chiropractic care is a natural and effective way to treat that pain without the use of prescription medication.”
How The Joint is bringing chiropractic care to the mainstream
With over 400 locations across the United States, The Joint is leading the way in making chiropractic care an essential and affordable part of health and wellness for the millions of people seeking relief from back, neck and joint pain.
In a lengthy article praising The Joint’s proven business model, the Chicago Tribune reports on the brand’s ability to successfully enter the marketplace at exactly the moment when the perception of chiropractic care became overwhelmingly positive:
“Most people today have a positive view of chiropractors, according to the Gallup polling firm, which reported in September that 61 percent of adults agree that chiropractors are effective at treating back and neck pain, compared to 11 percent who disagree,” the Tribune reports. “The poll also found that about half of adults have seen a chiropractor.”
Modern consumers want convenience and services that are more accessible. The Joint restructures traditional chiropractic care, locating near supermarkets, coffee shops and neighborhood strip centers. Unlike traditional medical or chiropractic offices, it does not require appointments or insurance co-pays, and is typically open seven days a week — making chiropractic care available to a much larger portion of the U.S. population.
The Joint is making chiropractic care affordable
The average Joint visit costs about half as much as a visit to a traditional chiropractor. Customers can sign up for gym-style membership, select from four bundle packages, or simply walk in and get adjusted for under $40 for a single visit.
“For the first time ever, The Joint has made chiropractic care not only accessible, but also affordable to the average consumer,” says Brian Markus, Director of Franchise Sales with The Joint. “Our franchise owners benefit not only from the recurring revenue of our gym-like membership model, but also from our ability to accommodate walk-in visits — which adds up to a profitable business model. We are introducing chiropractic care to a larger portion of the population than ever before, as evidenced by over 20% of our patients who have indicated that they are new to chiropractic care.”
Ready to get in on the ground floor of a booming industry? Bring The Joint healthcare franchise to your community today
The total investment estimate to begin operations on a new chiropractic franchise ranges from $181,250 to $341,050 and The Joint offers potential for high returns. Our build-out costs are substantially lower than other small-box retail brands. We offer a rapid ramp-up time, which allows for a potentially faster return on investment.
Our proven business model is ideal for chiropractors who want a business that allows them to focus on quality care, as well as for entrepreneurs who are passionate about bringing exceptional and affordable chiropractic care to their communities. The franchise fee for your first chiropractic franchise is $20,000. We also want to honor our military veterans and as a part of VetFran we offer a 15% discount off of our initial franchise fee.
“There has never been a better time to franchise with The Joint,” Holt says. “The industry is growing rapidly as Americans seek alternative ways to achieve overall wellness. While new franchise owners get the benefit of a proven business model, what excites me about The Joint is that it gives entrepreneurs a chance to get in on the ground floor of a brand that is reinvigorating and legitimizing an industry that helps a lot of people. We expect to be growing for years to come.”