The Joint Chiropractic Franchise vs. Massage Envy Franchise
As you research Massage Envy® franchise opportunities, consider the nation’s fastest-growing chiropractic franchise
The health and wellness industry is on pace to become the next trillion-dollar industry in America, according to Women’s Marketing, and it’s easy to see why — Americans know more about how to maintain a healthy lifestyle than ever before, and they are actively spending to achieve their wellness goals.
Entrepreneurs are attracted to the health and wellness space for the same reasons. Owning a business that helps people get in better physical shape and maintain a healthy lifestyle is a business worth pursuing.
However, not all businesses in the health and wellness sector are equal: Each varies in terms of support teams, strategies, values and ROI. In the case of the Massage Envy® and The Joint Chiropractic® franchise brands, the differences are enormous.
Here’s what you should know about how The Joint Chiropractic compares to the Massage Envy franchise opportunity.
Owning a Massage Envy® franchise is more expensive than owning a chiropractic franchise clinic with The Joint
One of the main reasons why The Joint Chiropractic is the fastest growing chiropractic franchise in the nation is because opening a new clinic is not only affordable, but the business model is turn-key, straightforward to implement and quick to scale.
The total estimate to begin operations on a new chiropractic franchise ranges from $211,400 to $331,700, and because The Joint Chiropractic requires a small footprint, a small number of employees, as well as limited overhead, The Joint is an efficient business with strongprofit potential.
In comparison, the costs to open a Massage Envy® franchise ranges from $434,823 to $1,030,500 depending on real estate, which makes owning a Massage Envy more expensive than owning a clinic with The Joint Chiropractic from the outset.
Chiropractic care is a necessity, getting a massage is a luxury
While the benefits of getting regular massages are well known, massage is commonly thought of as a luxury purchase, often associated with taking a “spa day,” or going on a relaxing vacation. In comparison, chiropractic care is a medical necessity. Patients who visit The Joint Chiropractic clinics rely on the treatment our chiropractors provide to help them heal from daily, ongoing and chronic back and neck pain.
The American Chiropractic Association reports that “31 million Americans experience low back pain at any given time,” and with rising obesity, sedentary lifestyles and poor diets, the number of people who experience back pain is likely to rise. The ACA published a list of interesting facts about back pain, which speaks to the severity of the issue. Here are some of the highlights:
- Worldwide, back pain is the single leading cause of disability, preventing many people from engaging in work as well as other everyday activities.
- Back pain is one of the most common reasons for missed work. One-half of all working Americans admit to having back pain symptoms each year.
- Back pain accounts for more than 264 million lost work days in one year — that’s two work days for every full-time worker in the country.
- Experts estimate that up to 80% of the population will experience back pain at some time in their lives.
- Low-back pain costs Americans at least $50 billion in health care costs each year — add in lost wages and decreased productivity and that figure easily rises to more than $100 billion.
Also, it’s worth considering pairing the businesses rather than choosing one or the other. For Jeff McGinty, owner of seven franchise clinics with The Joint and former multi-unit Massage Envy® owner, the businesses are perfect complements to each other.
“Personally, I enjoy the health and wellness space,” Jeff says. “Both Massage Envy® and The Joint are in the wellness sector. I love waking up and wondering how many lives we’re going to change today. It’s not a question of if we’re going to change lives — it’s a question of how many.”
The Joint Chiropractic is chiropractic care for the 21st century consumer
Founded in 1999, The Joint has revolutionized the $15 billion chiropractic industry, with more than 530 clinics open throughout the nation. As the first publicly traded membership-based chiropractic franchise, The Joint is a vastly different business model than the hard-to-find chiropractic clinics of yore. The Joint places its clinics in highly visible retail locations near coffee shops and supermarkets. There is no need for appointments or insurance, and clients don’t have to wait to see a doctor. The Joint is also more affordable than traditional chiropractic clinics; the average visit to The Joint costs nearly half as much as the insurance co-pay of a traditional chiropractic visit.
The success of the The Joint is evidenced by the fact that more and more Americans are choosing The Joint over traditional chiropractic care. In 2019, The Joint reported weekly patient visits that showed 325 people, on average, choosing to go to their local The Joint location.
“These numbers are great validation not only of our business model, but also of the hard work that our franchisees put into their clinics,” says Peter Holt, President and CEO of The Joint Corp. “We’re tremendously pleased that entrepreneurs who have never owned a clinic before, as well as chiropractors who were seeking a business that would allow them to focus on their discipline rather than deal with insurance companies, are finding equal success with The Joint. This proves that anyone with a passion for chiropractic care and the drive to follow our systems can find success with The Joint.”
Ready to bring the fastest-growing chiropractic franchise to your community?
For in-depth details about The Joint Chiropractic’s franchise opportunity, download the free franchise report.
About The Joint Chiropractic
Based in Scottsdale, Arizona, The Joint Chiropractic is an emerging growth company that is reinventing chiropractic care by making quality care convenient and affordable for patients seeking pain relief and ongoing wellness. The brand’s no-appointment policy and convenient hours and locations make care more accessible, and affordable membership plans and packages eliminate the need for insurance. With more than 530 clinics nationwide and over 7.7 million spinal adjustments annually, The Joint is a leader in the chiropractic profession. For more information about The Joint’s franchise opportunities, visit www.thejointfranchise.com.
The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming, The Joint Corp. and its franchisees provide management services to professional chiropractic practices.