Health And Wellness Franchises Are Booming, Says The Joint CEO

More Experiences, Less Possessions

In a post-pandemic economy, consumers are changing the way they purchase. The International Franchise Association’s (IFA) recent forecast made it clear that today’s market is starting to prioritize experiences over possessions. The IFA explained that this shift will continue to grow in favor of health and wellness franchises, where consumers can take a more active role in their wellness and make decisions on their own terms.

This growth is everywhere, with fitness centers, massage clinics, and our own company, The Joint Chiropractic, lining storefronts in bustling commercial areas. The success of health and wellness franchises is unprecedented. In 2021, The Joint Chiropractic reported that 36 percent of their new patients had never been to a chiropractor before.

So why the sudden interest in health and wellness? Trends suggest people want to invest in themselves again. The IFA predicts that the Personal Services sector will soon become the head of franchising expansion, with the number of establishments expected to increase by 3.1%. The output of this market is expected to reach $39.6 billion by the end of the year, with no signs of decreasing in the next year.

health and wellness franchise the joint

What Does This Mean For The Joint Franchises?

With hundreds of new health and wellness franchises entering the market, The Joint Chiropractic rests in the perfect position for continued expansion. Being in the business since 1999, consumers know our brand. Reliability goes a long way in the world of health. To scale, you must have a steady base of clientele to entrust you with their wellness. The Joint Chiropractic’s familiarity sets it far ahead of the competition.

Our business model leans into the ‘fast casual’ aspect of health in a way that yields consistently satisfying results. Customers walk in and are immediately greeted, before visiting with one of our doctors. After receiving an adjustment, they are able to go about their day with their neck and back pain under control. Pain does not wait to come when it’s convenient, but luckily we can be there when it arrives.

What is the key to our proven business model? Quality work that meets market demands. Since opening our first clinic, we have strictly adhered to a ‘no appointment’ and ‘no insurance’ policy, giving patients a sense of autonomy over their health in a way that is both affordable and accessible. By focusing on these items, The Joint Chiropractic has continued to grow at a rate beyond any of its competitors. As the health and wellness franchise industry continues to expand, it is expected that The Joint Chiropractic will continue on a similar trajectory.

Join One of the Top Health And Wellness Franchises Today!

Interested in becoming part of the Health and Wellness industry? Opening a clinic with The Joint Chiropractic has never been easier. We are always looking to expand, giving franchisees a way into the market that is accessible and sustainable, while providing a constant stream of revenue.

Want to learn more? Visit our research pages here, or our blog here, to keep up with the latest news. If you’re ready for the next step, fill out our form here to start a conversation with one of our dedicated franchise team members. We’ll be in touch with a copy of our Franchise Information Report. We can’t wait to meet you!

About The Joint Chiropractic

The Joint Corp. revolutionized access to chiropractic care when it introduced its retail healthcare business model in 2010. Today, it is the nation's largest operator, manager and franchisor of chiropractic clinics through The Joint Chiropractic network. The company is making quality care convenient and affordable, while eliminating the need for insurance, for millions of patients seeking pain relief and ongoing wellness. With more than 750 locations nationwide and nearly 11 million patient visits annually, The Joint Chiropractic is a key leader in the chiropractic industry. Ranked number one on Forbes' 2022 America's Best Small Companies list, number three on Fortune's 100 Fastest-Growing Companies list and consistently named to Franchise Times "Top 400+ Franchises" and Entrepreneur's "Franchise 500®” lists, The Joint Chiropractic is an innovative force, where healthcare meets retail.

For more information, visit To learn about franchise opportunities, visit

Business Structure

The Joint Corp. is a franchisor of clinics and an operator of clinics in certain states. In Arkansas, California, Colorado, District of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Washington, West Virginia and Wyoming, The Joint Corp. and its franchisees provide management services to certain professional chiropractic practices.


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