Health And Wellness Franchises Are Booming, Says The Joint CEO
More Experiences, Less Possessions
In a post-pandemic economy, consumers are changing the way they purchase. The International Franchise Association’s (IFA) recent forecast made it clear that today’s market is starting to prioritize experiences over possessions. The IFA explained that this shift will continue to grow in favor of health and wellness franchises, where consumers can take a more active role in their wellness and make decisions on their own terms.
This growth is everywhere, with fitness centers, massage clinics, and our own company, The Joint Chiropractic, lining storefronts in bustling commercial areas. The success of health and wellness franchises is unprecedented. In 2021, The Joint Chiropractic reported that 36 percent of their new patients had never been to a chiropractor before.
So why the sudden interest in health and wellness? Trends suggest people want to invest in themselves again. The IFA predicts that the Personal Services sector will soon become the head of franchising expansion, with the number of establishments expected to increase by 3.1%. The output of this market is expected to reach $39.6 billion by the end of the year, with no signs of decreasing in the next year.
What Does This Mean For The Joint Franchises?
With hundreds of new health and wellness franchises entering the market, The Joint Chiropractic rests in the perfect position for continued expansion. Being in the business since 1999, consumers know our brand. Reliability goes a long way in the world of health. To scale, you must have a steady base of clientele to entrust you with their wellness. The Joint Chiropractic’s familiarity sets it far ahead of the competition.
Our business model leans into the ‘fast casual’ aspect of health in a way that yields consistently satisfying results. Customers walk in and are immediately greeted, before visiting with one of our doctors. After receiving an adjustment, they are able to go about their day with their neck and back pain under control. Pain does not wait to come when it’s convenient, but luckily we can be there when it arrives.
What is the key to our proven business model? Quality work that meets market demands. Since opening our first clinic, we have strictly adhered to a ‘no appointment’ and ‘no insurance’ policy, giving patients a sense of autonomy over their health in a way that is both affordable and accessible. By focusing on these items, The Joint Chiropractic has continued to grow at a rate beyond any of its competitors. As the health and wellness franchise industry continues to expand, it is expected that The Joint Chiropractic will continue on a similar trajectory.
Join One of the Top Health And Wellness Franchises Today!
Interested in becoming part of the Health and Wellness industry? Opening a clinic with The Joint Chiropractic has never been easier. We are always looking to expand, giving franchisees a way into the market that is accessible and sustainable, while providing a constant stream of revenue.
Want to learn more? Visit our research pages here, or our blog here, to keep up with the latest news. If you’re ready for the next step, fill out our form here to start a conversation with one of our dedicated franchise team members. We’ll be in touch with a copy of our Franchise Information Report. We can’t wait to meet you!